8 Types of Sales Promotions and How to Implement Them Quick take: Sales promotions can do wonders for your top line revenue, but running them successfully isn’t just about putting up a SALE sign in your shop. To get the most out of them,…
Retailers, Please Save the Trees! Doesn’t anyone think about saving trees anymore? There was a time when everyone and their dog wanted to save the trees. Don’t print anything, they said. Don’t ever cut down a tree, they said. Plant saplings whenever and wherever you can, they…
Make sure your efforts, to attract new business, don’t offend your loyal customers.Sometimes, we go all out for new business. Sometimes, that means we offer new customers something special, right? And that’s really nice for those prospective customers. But what happens when your current…maybe even loyal…customers hear…
Retail Business Promotional Idea List Advertise on the internet. Advertise in the classified advertising section of your community newspaper. Advertise on a grocery buggy. Affiliate your retail business with a charity / good cause. Approach your prospective customers over the phone. Approach your prospective…
Retail Planograms Planograms are diagrams that show where products or merchandise should be placed on a shelf or other sort of display. The idea is to maximize the amount of merchandise on the shelf and the amount of sales by arranging in such a…
Customer Profiling A customer profile is a series of descriptive phrases that paint a picture of a selected retail consumer target. A good profile will answer the questions “Who are these people?” and “Where do they live?” A profile is built from demographic, expenditure,…
Social Media is a great way to promote your product or brand. It’s free and can have a huge reach but unfortunately many business owners don’t think it’s worth the effort. Learn more now: The Stats: 74% of people use social media to…
“It is not the quality of service that you give but the quality of service that the customer perceives that causes him/her to buy and come back.” Perception is how we make sense out of what we experience. Your interpretation of what you see…
More information and insights in Retail Math & Analytics Workshop Online – Check it Out! What is Big Data? Big Data refers to data sets so large and complex that they must be processed in innovative and strategic ways. It breaks down into…
Facebook for Retailers If you’re not right out there, on the leading edge of technology…and some of us aren’t, then this complimentary report is perfect for you. You’ll learn why it’s so important that you have a Facebook page and how it can be…