Multi-Channel Retailing

Multi-Channel Retailing

Multi-Channel Retailing At a basic level, any commercial transaction that involves a direct sale to a consumer at any point of time may be termed as retailing. It can be the selling of apparel, books, music, footwear, grocery items or other things. Such a…

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Omni-Channel Retailing

Omni Channel Retailing

Omni-Channel Retailing Today, consumers are increasingly embracing digital technologies and mobile devices in the buying process.   The integration of digital and off-line shopping has led to the increasing popularity of Omni-Channel Retailing.   Retailers who understand and implement the omni channel retailing concept …

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