Relationship Selling in Retail

Relationship Selling in Retail

RELATIONSHIP SELLING Relationship selling can be defined as a selling process which focuses on long term satisfaction and repeat business maintenance for both parties (seller and buyer). This selling philosophy is in total contrast with one shot sales blitz and other fast-buck selling tactics….

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Successful Selling in 10 Steps

SUCCESSFUL SELLING IN 10 STEPS Offer Alternatives Honestly Describe the Pros and Cons of Each Alternative Handle Objections in a Non-Defensive and Non-Argumentative Manner Get the Customer Involved Consider the Customer’s Psychological and Functional Needs Ask Open-Ended Questions Give the Customer Lots of Air…

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Retail Sales and Conversion

Retail Sales and Conversion

Everyone in Retail Management seems to understand that Conversion is HUGE….so why do I always have to go searching for a sales associate to sell something to me? It’s a great question. Recently, we arranged some focus group meetings, with Regional Managers, of small and…

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10 Tips for Holiday Sales

10 Tips for Holiday Sales

TOP TEN CHECKLIST FOR HOLIDAY PERFORMANCE 1)       For evaluation purposes it will be necessary to prepare work schedules that give every associate an opportunity to work during premium shifts and during quiet shifts. This will ensure accurate comparisons of Sales per Hour between one…

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How to Lose Sales

How to Lose Sales

If It’s Not on the Shelf, We Don’t Have It. (Or How to Lose Sales) How many times have you heard that? Here’s a story about an interesting shopping experience I had recently… I was shopping for a particular item in an office supply…

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