Word to the RetailWise VI

Setup to Win

Word to the RetailWise VI: Presenting options to your customer initially and during the add-on or upsell stage. Everyone knows that Presenting Options is one of the steps in the selling process. But not everyone knows it means exactly that. Too often sales associates suggest options, point to…

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Word to the RetailWise VIII

Customer Perceptions

Another one of the series ‘Word to the RetailWise VIII’ Never implement policies or procedures without asking the critical questions first.  And the questions are… “How will this policy or procedure affect our customers?” and “How will this policy or procedure affect our employees?” When you…

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Retail Staff Realities

How to Hire Right & Keep Them

Real World Advice for Retailers – What Do Your Customers Think About Your Staff? Whаt dо уоur customers think аbоut your store when thеу are grееtеd by your staff? Arе they іmрrеѕѕеd оr hоrrіfіеd? Are your еmрlоуееѕ соmfоrtаblе еngаgіng уоur customers оr do thеу…

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Loyal Customers

retail staff turnover

Make sure your efforts, to attract new business, don’t offend your loyal customers.Sometimes, we go all out for new business.   Sometimes, that means we offer new customers something special, right?    And that’s really nice for those prospective customers. But what happens when your current…maybe even loyal…customers hear…

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