The Importance of Signage in Visual Merchandising In the world of retail, visual merchandising is the unsung hero that subtly guides customers through a sensory experience, influencing their buying decisions. Among the various tools and techniques employed in visual merchandising, signage stands out as…
“It is not the quality of service that you give but the quality of service that the customer perceives that causes him/her to buy and come back.” Perception is how we make sense out of what we experience. Your interpretation of what you see…
Basics of the Sales Process This report was designed for people who have no experience in the retail/service industry. For this reason, we will not go into too much detail regarding each step. With experience, people use the steps in their own unique way…
Introduction This guide is intended to provide a basic understanding of the role of a retail sales associate or retail customer service employee. If you understand the points you will be able to speak to a prospective employer in terms they relate to and,…
Take responsibility for providing Buyers with merchandise feedback. The Buyer’s in your retail operation may be incredibly talented…but they are not mind readers. Whenever they purchase goods that will be available for sale in the stores, they rely on their skills, talent and experience. It’s…
Scheduling for After the Rush! Every year, in November or December, Store Managers – particularly those working for medium to large chains – are trying to do the impossible…or very nearly impossible. That is, making January schedules with the hours that they are allowed…
Policy Manuals and How They Should Not be Used If you must have a policy manual, don’t let employees hide behind it! It should go without saying that retail management and associates should never quote company policies and procedures to customers. However, as evidenced…
Your Very Own Retail Advisor for FREE… Just Ask ‘Dear Bobbie’! Many retail managers are left alone in their store/district/region, to sink or swim. No longer! Just ask ‘Dear Bobbie’ your question at dearbobbie@dmsretail.com. Advice is prompt and FREE. You’re probably a great manager but…
A recent experience with two retail stores, both part of the same large retail chain, started me thinking that maybe retailers’ interest in the top line has gone the way of the Dodo bird. Just gone. In many, many retail stores, it seems that…
After viewing a ‘down with retail’ website today, I find myself very disturbed at the distance that has developed in the understanding between some retail employees and customers. Wild generalizations are being made such as ‘customers have no respect for retail employees’ and ‘retail…