Retail Brand & Category Management Workshop

You get a huge takeaway when you attend the Retail Brand & Category Management Workshop where you’ll discover how to “Increase Profits 30% by Effectively Managing Your Brand, Categories & Inventory based on Your Customer and Market”. 

Results That Pay Off Instantly – Practical, Applicable, Actionable

Upcoming Dates & Location:

February 3-4-5, 2025 – Marriott FallsView, Niagara Falls, ON, CA

 

“Your brand is what other people say about you when you’re not in the room” – Jeff Bezos, Amazon Chairman

“Category Management is a process that involves managing product categories as business units and customizing them (on a store by store basis) to satisfy customer needs.” Nielsen

Category management does more than contribute to the success of a retail organization.

It is an essential component. In fact, it is difficult to imagine a retailer winning in the marketplace without relying on the direction that this valuable process provides.

Expertise in Category Management is certainly a competitive advantage.

Some Category Management Benefits: (Source: AMR Research)

• Better In-Stock Rates: 2 – 8%
• Lower Inventory Levels: 10 – 40%
• Higher Sales: 5 – 20%
• Lower Logistics Costs: 3 – 4%

Retail Trends Driving Category Management Practice:

• Changes in Customer Behavior
• Economic Environment
• Higher Efficiency Requirements
• Strong Competition
• Advances in Information Technology, specifically, Artificial Intelligence

 

 
Program Outline

DAY ONE:

The Art of Branding

• Brand & the Customer
• Product vs. Brand
• Building a Successful Brand
• 12 Consumer Values
• Strategic Brand Management Process
• Brand Resonance
• Brand Value Chain

DAY TWO:

Category Management Fundamentals:

• 8 Stages of Category Management Process
• Developing a Business Case with High ROI
• Category Growth & Efficiency Drivers
• Utilization of Consumer Decision Trees in Category Development
• Cross Category Analysis
• Integration of Customer Relationship Management with Category Management  

Category Analytics:

• Validation of Hypotheses: Retail-Brand/Consumer-Shopper-Supply Perspectives
• Data Sources
• Construction of Balanced Score Card for the Category
• How to Develop Category Insights in Limited Data Environments
• A Review of Leading Category Management Technologies

 

DAY THREE:

Category Strategies & Tactics:

• Maximizing Frequency of Purchase
• Shopper and Consumer Education-Awareness-Persuasion
• Price Optimization to Deliver Maximum Gross Margins
• Assortment Planning for Top Profit
• Effective Space Planning, Shelf Presentation and Use of Planograms
• Winning Promotions to Maximize Sales and Inventory Turns
• Drivers of Store Execution Excellence
• How to Re-build/Adjust Tactics at Store Level after Implementation of the Category Plan
• How to Determine the Optimum Inventory Levels
• Customizing Categories according to Customer Segmentation
• Utilizing Technology to Increase the Number and Accuracy of Physical Inventory Counts
• Procedure for Accurate Shipping and Receiving
• Methods for Reducing or Eliminating Aged and Dead Inventory

Closing Remarks

Certificate Awards Ceremony

Program Features:

• Slide Presentations
• Video Presentations
• Participant Exercises
• DMSRetail Success Guides
• Reading Suggestions
• Certificate of Achievement

Who Should Attend:

This workshop is suited to Category Managers, Buyers, Brand Managers, Marketing Managers, Product Managers, Product Development Managers, Marketing Research Managers, Inventory Control Managers as well as anyone who is responsible for inventory control.

Entire marketing and product team participation is encouraged.

Why You Should Attend:

• Practical, applicable and actionable content delivered by top experts in Retail Merchandising Management to drive your sales, productivity and profitability. Proven to increase those metrics by double digits. Check out the testimonials.
• Value: Apart from acquiring complete knowledge, participants will enjoy a 30-Day unlimited Q&A through email after the workshop (A $1,000 value by itself)
• ROI: Return on investment can be as high as 1,000 times the registration fee based on your company revenues and how many techniques, ideas and methods from the workshop you implemented.
• Positions you as an expert .
• Creates a “larger picture” mentality.
• Improves your standing as a Retail Leader
• Two days that will produce a lifetime of results.
• Guarantee: If you feel that for whatever reason this workshop is not suitable to your needs by the end of the first morning, we will refund your registration fee right on the spot.
• Full Year Membership in Retail Business Academy. (Value: $1,164)

Faculty:

The Retail Brand & Category Management Workshop is led by senior members of DMSRetail as well as members of Senior Management from leading companies in the industry, with extensive know-how in Retail Management and with 135 years of combined experience.

Please note: Class size is strictly limited to 20 people. First come, first served. Group discount applies to 3 or more participants from the same company registering at the same time.

Please also note: Non Disclosure agreement with the participant will be required; agreeing to the use of the information obtained in this workshop for their own or their company’s purposes only. Outside dissemination of the Workshop content is strictly prohibited.

 
Payment Details & How to Pay:

1. Registration fees for the Workshop:
 Individual Rate: US$1,995.00, Group Rate: US$1,795 – Min 3 participants from the same company ($2,495 if you pay at the door – subject to availability)

2. Company Checks or Bank (Wire) transfers are accepted. 
Call +1 (312) 239-0919 or email: jhill@retailmanagementworkshop.com to get the transfer details.

3. You can order by phone with credit card, please call +1 (312) 239-0919

4. You can pay by company or personal credit card by clicking the appropriate “Register Now” button below:

What is Included:

• Continental breakfast
• Full lunch
• All-day refreshments
• Presentations, practical exercises and case studies
• All workshop materials and all take away materials including Retail Success Strategies (Video)(Retail Value: $197), Recent Retail Technologies (Video)(Retail Value: $197) and
• Full Year of Retail Business Academy Membership (Retail Value: $1,164)

The Retail Brand & Category Management Workshop

Claim Your Spot! Click the “Register Now” Button!

Current Dates & Locations:

 

Dates & Location	Individual: Only $1,995	Group*: Only $1,795
February 3-4-5, 2025  Niagara Falls, ON, CA Venue: Marriott FallsView

*Minimum 3 participants from the same company

Dates & Location	Individual: Only $1,995	Group*: Only $1,795
March 3-4-5, 2025  London, UK Venue: Marriott Kensington

*Minimum 3 participants from the same company

Dates & Location	Individual: Only $1,995	Group*: Only $1,795
April 14-15-16, 2025  Toronto, ON, CA Venue: The Westin Harbour Castle

*Minimum 3 participants from the same company

Dates & Location	Individual: Only $1,995	Group*: Only $1,795
May 19-20-21, 2025  Dubai, AE Venue: JW Marriott Marquis

*Minimum 3 participants from the same company

Dates & Location	Individual: Only $1,995	Group*: Only $1,795
June 16-17-18, 2025  Las Vegas, NV, US Venue: The Signature at MGM Grand

*Minimum 3 participants from the same company

Dates & Location	Individual: Only $1,995	Group*: Only $1,795
July 14-15-16, 2025  Miami, FL, US Venue: Sheraton Miami Airport

*Minimum 3 participants from the same company

Dates & Location	Individual: Only $1,995	Group*: Only $1,795
August 4-5-6, 2025  Istanbul, TR Venue: Sheraton City Center

*Minimum 3 participants from the same company

Contact: Josephine Hill
email: jhill@retailmanagementworkshop.com
Phone: +1 (813) 556-6437 or +1 (800) 953-4501  

Trusted by the smartest employees at these organizations (partial list)

 
If you can’t attend The Retail Brand, Category & Inventory Management Workshop for whatever reason, your next best option is to get the Retail Brand & Category Management YourTime Study Course: Go here for information
 

“The price of education is paid just once. The price of ignorance is paid forever!” Anonymous

 

DMSRetail reserves the right to change dates and/or locations, and to cancel any workshop at any time. If a registered and paid participant cannot attend a workshop they may send a substitute or they may attend a future workshop in the location they choose. The credit does not expire. If DMSRetail cancels a workshop, registered paid participants are entitled to a refund of their workshop fee paid. DMSRetail is not responsible for any other costs.