8 Types of Sales Promotions and How to Implement Them Quick take: Sales promotions can do wonders for your top line revenue, but running them successfully isn’t just about putting up a SALE sign in your shop. To get the most out of them,…
The MAX ROI Store Visits process should be followed for every… single… visit. Although the topics, details, specifics, time allotments and action plans will vary depending on what you need to accomplish, you still need to follow the MAX ROI Store Visits process to…
We should start a series entitled… Another Day in the Life of a Retail Customer A recent shopping trip to a store – one of many stores in a large, well recognized chain – indicated clearly, that a performance culture does not exist in…
Product Knowledge: Use it appropriately Good product knowledge will help even the most reserved sales associate. It gives them confidence knowing they have something of value to tell the customer. I cannot stress enough the importance of product knowledge when it comes to making…
Effective Use of a Good Inventory Plan Is the first step to prosperity, growth and the path to recognize and exploit opportunities. The Inventory Plan is the template that a retailer uses to guide the many decisions that lead to that desired prosperity. DMSRetail…
Retail Planograms Planograms are diagrams that show where products or merchandise should be placed on a shelf or other sort of display. The idea is to maximize the amount of merchandise on the shelf and the amount of sales by arranging in such a…
Take responsibility for providing Buyers with merchandise feedback. The Buyer’s in your retail operation may be incredibly talented…but they are not mind readers. Whenever they purchase goods that will be available for sale in the stores, they rely on their skills, talent and experience. It’s…
Fortunate is the Highly Successful Retail Manager (HSRM) who has a solid background in visual merchandising! The HSRM who does not have that background or who does not consider himself a creative individual must, nevertheless, develop a flair for visual merchandising or visual presentation….
If you’re not taking advantage of pre-cashdesk impulse aisles, you are losing revenue. YES…IT’S A GOOD BET THAT THEY MISSED IT OUT ON THE FLOOR BECAUSE THEY WEREN’T EVEN LOOKING FOR IT!! THAT’S THE BEAUTY OF THE IMPULSE ITEM, ISN’T IT? For a very…
Retailers need to take a closer look at their missed opportunities; they need to quantify lost sales. I am going to do that right now, for a large office supply chain with very little competition. Just to give you a bit of background… The…