List Price: $70.00
Item Price : $29.99 Check Price
Item ASIN: 1780676875
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Item Description:
This comprehensive guide delves into the world of visual merchandising, encompassing both window dressing and in-store design.
It also touches upon other elements, whether tangible or virtual, that contribute to the modern retail experience.
The book showcases a variety of shops, from renowned fashion stores like Selfridges, Printemps, and Bergdorf Goodman to smaller outlets.
It offers practical advice, enriched with insights from some of the most influential visual merchandisers and creative directors globally.
The book sheds light on the intricacies of the profession, the latest technological advancements, the use of mannequins, props, and more.
Additionally, it delves into the psychology behind consumer behavior and the ever-evolving trends that influence it.
The content is presented with vibrant color photographs, store layout diagrams, and case studies.
The book also includes useful resources such as a glossary of industry-specific terms.
The guide covers various aspects of visual merchandising, including window dressing, in-store design, and other elements that elevate the modern retail experience.
It showcases a plethora of shops, from renowned fashion stores to smaller outlets.
The book is enriched with practical advice and insights from globally renowned visual merchandisers and creative directors.
It delves deep into the secrets of the profession, the latest technological advancements, and the psychology behind consumer behavior.
The content is presented with vibrant color photographs, store layout diagrams, and case studies. Additionally, it includes a glossary of industry-specific terms.
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas.
Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.
It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior.
This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising.
Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry,
Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
