Retail Store Categories

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Retail Store Categories Based on NAICS Classification System

The North American Industry Classification System (NAICS) has replaced the U.S. Standard Industrial Classification (SIC) system. NAICS will reshape the way we view our changing economy.

NAICS was developed jointly by the U.S., Canada and Mexico to provide new comparability in statistics about business activity across North America.

The retail potential database consists of average household and total market potential estimates by each of sixty-eight retail store types. The store types are based on the NAICS classification and are listed below:

Max ROI Store Visits

44111 New Car Dealers 44112 Used Car Dealers
44121 Recreational Vehicle Dealers 44122 Motorcycle and Boat Dealers
44131 Auto Parts and Accessories 44132 Tire Dealers
44211 Furniture Stores 44221 Floor Covering Stores
44229 Other Home Furnishing Stores 44311 Appliances & Electronics Stores
44312 Computer Stores 44313 Camera and Photography Stores
44411 Home Centers 44412 Paint and Wallpaper Stores
44413 Hardware Stores 44419 Other Building Materials Stores
44421 Outdoor Power Equipment Stores 44422 Nursery and Garden Stores
44511 Grocery Stores 44512 Convenience Stores
44521 Meat Markets 44522 Fish and Seafood Markets
44523 Fruit and Vegetable Markets 44529 Other Specialty Food Markets
44531 Liquor Stores 44611 Pharmacy and Drug Stores
44612 Cosmetics and Beauty Stores 44613 Optical Goods Stores
44619 Other Health and Personal Care Stores 44711 Gasoline Stations with Convenience Stores
44719 Gasoline Stations w/o Conv. Stores 44811 Men’s Clothing Stores
44812 Women’s Clothing Stores 44813 Children’s’ and Infant’s Clothing Stores
44814 Family Clothing Stores 44815 Clothing Accessory Stores
44819 Other Apparel Stores 44821 Shoe Stores
44831 Jewelry Stores 44832 Luggage Stores
45111 Sporting Goods Stores 45112 Hobby, Toy, and Game Stores
45113 Sewing and Needlecraft Stores 45114 Musical Instrument Stores
45121 Book Stores 45122 Record, Tape, and CD Stores
45211 Department Stores 45291 Warehouse Superstores
45299 Other General Merchandise Stores 45311 Florists
45321 Office and Stationary Stores 45322 Gift and Souvenir Stores
45331 Used Merchandise Stores 45391 Pet and Pet Supply Stores
45392 Art Dealers 45393 Mobile Home Dealers
45399 Other Miscellaneous Retail Stores 45411 Mail Order and Catalog Stores
45421 Vending Machines 45431 Fuel Dealers
45439 Other Direct Selling Establishments 7211 Hotels & Other Travel Accommodations
7212 RV Parks 7213 Rooming and Boarding Houses
7221 Full Service Restaurants 7222 Limited Service Restaurants
7223 Special Food Services and Catering 7224 Drinking Places


While similar to the SIC classification, the NAICS recognizes several retail types which did not exist at the time the SIC system was defined, including Computer Stores, Home Centers, and Gasoline Stations with Convenience Stores, to name a few.


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