“The Only Difference Between Where You are NOW and a Thriving Business is the

Retail Business Academy Membership“

Absolutely everything that DMSRetail offers for sale, is included in the Retail Business Academy.

Plus, there are many more products included that are not available for sale anywhere.

We’re growing it every day making your Platinum Private Membership more and more valuable.

We’re working day and night to get new stuff uploaded to the Retail Business Academy for you.

Total Retail Management – Everything in one place.

Everything You Need for Every Position in Retail

Everything You Want to Know About Success in Retail Management and More…

Success Guides & Tools

Retail AI Made Simple
Retail Math – Made Simple, 5th Edition
Managing for Higher Retail Success
Winning at Store Management
22 Ways of Highly Successful Retail Managers
Customer Service Fundamentals
Retailer’s Guide to Emotional Hot Buttons
‘I Succeed’ Retail Employee Evaluation System
The DMSRetailer – Store Manager’s Organizer/Planner
Dominate Holiday Sales
Word to the Retailwise
eRetail Blueprint
Master the Art & Science of Retail Management

YourTime Self-Study Courses

Retail Selling Skills & Customer Experience Fundamentals
Store Management for Maximum Success
Retail District Management
Retail Operations Management
Retail Category Management
Retail Leadership Solution
Online Marketing for Retailers
Loss Prevention & Profit Protection
AI Applications in Retail
Chat GPT for Retail Managers
Store Management Process

Performance Packs

The Best Foot Forward Bundle
The Super Retail Success Bundle
The Retail Success Accelerator – Store Performance Solution
The Ultimate Retail Success Collection

Reports and Forms

Store Visit Report
Mystery Shopping Questionnaire
Vacation Planner for Stores
Time off and Vacation Rules That Work
‘Daily News’ Guide for the Cash Desk
Interview Questions
Hiring Tip Sheet
Setting Expectations for New Hires
Store Schedule for Productivity
Store Scheduling Tip Sheet
Balanced Score Cards
Physical Inventory Taking Tip Sheet
Weekly Employee Evaluation
Monthly Employee Evaluation
Quarterly Employee Evaluation
Annual Employee Evaluation
Backroom Communication Board
Cash Desk Management
Supplies Management
Rules of Engagement
Store Manager’s Keys to Success
District Manager’s Framework for Success
Retail Business Analytics
Retail Mind Maps

Sales & Marketing

Selling Steps
75 Open Ended Questions
Marketing Ideas
Signage no-no’s
Cross Promotion Ideas
Social Media Instructions for Retailers – Facebook, Instagram, Pinterest, Linked In and more
Rules for Your Window Merchandisers
Rules for Stocking the Sales Floor

Compensation Plans

DMSRetail Proprietary Pay for Performance
Pay for Performance – General
Pay for Performance – Plan for Apparel Retail
Pay for Performance – Plan for Supermarket/Grocery Retail
Pay for Performance – Plan for Deli and Fast Food Retail
Pay for Performance – Big ticket/Luxury Goods
Non – Monetary Reward Systems

Inspirational Guidance

11 Leadership Principles
Integrity in Management
Management Styles that Work
Management Styles that Don’t Work
Managing Up, Down and Sideways
District Manager’s Creed
Essential Reading for Retailers
Success Stories
Motivational Quotes
The Summer House

Online Training – Webinars**

Category Management
Open To Buy
33% Increase Formula
The Store Management Process
Get 25% More out of Store Visits
Retail Math Made Simple
Managing by Numbers
Add-On Selling
Loss Prevention
Online Marketing
Retail Leadership
AI, BI and Machine Learning in Retail

**DMSRetail holds Live Webinars (from $47 to $297 registration fee) on a regular basis and we post them to Retail Business Academy within hours. With your Platinum Private Membership you don’t have to sign up and/or pay. You avoid time zone issues and scheduling conflicts because, at your convenience, you just go to the Retail Business Academy and watch/listen to the webinar.

People Development

Sample Coaching Conversations
Disciplinary Actions
Supporting & Challenging Your Performers
Career Path Development
Ideal Candidate Profile Development
Performance Management ‘How To”

Additional Platinum Private Membership Benefits

Special Rates for in Person Workshop Attendance for you and your colleagues – Here are the workshops currently being offered:

- The Retail Operations Management Workshop
- Retail Category Management Workshop
- Retail District Management Workshop
- Retail Math, Metrics & KPI’s Workshop
- Store Management for Maximum Success Workshop
- Retail Design & Visual Merchandising Workshop
- Retail Marketing & Brand Management Workshop
- Cashier Etiquette & Performance Workshop
- Loss Prevention & Profit Protection Workshop
- KPI Based Store Management & Scheduling
- Max ROI Store Visits

Access to DMSRetail Consultants and Instructors

- Monthly MasterMind Zoom Meetings
- Via email
- Via scheduled telephone conversations

All of this is being brought to you by DMSRetail – Founded in 1991; on the web since 2003.

How It Works

Choose your subscription and Join using the appropriate payment button. There is no contract and no obligation. You can cancel anytime.

We’ll provide you with a password so you can log in whenever it’s convenient for you… anytime, anywhere, with any device.

If you have questions, send us an email and get answers from our experts, usually right away. (Max. 24 hours)

How to Enjoy your Retail Business Academy Membership

Read and/or Download Success Guides
Check out the useful Tools
Watch Videos on Retail Management Topics
Study the Courses at Your Own Pace
Read Interesting Articles
Catch up on Retail Technology
Print Forms, Checklists, Documents, etc.
Start a Goal Planner
Review and Test Your Knowledge
And, so much more…

Who will benefit from membership in the Retail Business Academy?

Retail Business Owners
Retail Executive – Directors & VP’s
Retail HR & Training Executive and Management
Regional and District Managers
Store Managers
Vendors Serving the Retail Industry
Sales Associates, Floor Associates and Cashiers Building a Career in Retail

Why Should You Join the Retail Business Academy?

Regardless of where you are in your retail career, everything in the Retail Business Academy will be of benefit to you in one way or another, and here’s how…

For retail business owners…

- You get everything you need to manage and train your teams.
- Too busy to train the people coming on board? Get them into the Retail Business Academy and let them run with it. Your time is valuable. You can use it wisely by delegating a significant amount of their training to the Retail Business Academy.

For District and Regional Managers in the field, and higher level management at Head Office such as HR and Training & Development Managers…

- You’ll develop an arsenal of tactics and strategies to help you work through any and all retail management challenges.
- This is the resource you’ve been waiting for. There’s help here for just about any issue that comes up.
- And, if it’s not inside…your membership allows you access to DMSRetail Consultants and Instructors. Ask your questions, and get the help you need.

For Sales and Service Associates, Shift Leaders and Key Holders…

- Learn everything you’ll need to know to be successful in retail, from the sales floor on up.
- Find out about the industry you’re planning to move up in.
- Learn what you should and should not do in your quest to get to the next level.
- Impress your peers and superiors with your advanced knowledge of everything retail.
- Set yourself up for maximum success.

For Vendors serving the retail industry…

- The Retail Business Academy opens the retail world to your people.
- Give them the benefit of retail knowledge so they can approach customers with confidence. They’ll learn what’s important to retail buyers…what KPI’s mean the most.
- Your people will learn how to score high marks on your customers ‘Vendor Balanced Scorecard’.

Join Monthly

$19.95/Month

Great Value

Join Yearly

$195/Year

(Save $44.40)

Join LifeTime

$495/LifeTime

(Save $$$$$)

Join Now and start transforming your retail career and business today!

Some of DMSRetail Consultants and Management:

Josephine Hill, Events & Client Service Manager

Apart from an early career working with two prominent retailers, Josephine has several years experience in workshop production and event management.

She studied retail at the College level in Toronto, Ontario, Canada. Josephine is DMSRetail’s go-to person for everything to do with workshops and Retail Business Academy memberships.

She has handled events all over the USA and Canada, as well as in the Caribbean, Europe, the Middle East and Africa.

Josephine’s passion is in customer service and she has been looking after DMSRetail’s customers and subscribers since 2009.

She knows this business inside out and can always be counted on to find a solution for whatever problem you have!

Matt Parmaks

Matt joined Sony as a sales representative and played an important role in the development of Sony’s retail division at increasingly more responsible managerial
positions.

As the National Sales Manager for Sony’s retail division, he was instrumental in expanding the company stores from a handful to over 100 units, while posting sales increases of 30% in 2 consecutive years.

After leaving Sony, he worked in Information Technology System Integration companies such as The Praxium Group, Bell and Generation5, specializing in retail infrastructure systems as Regional Manager and Vice President of Sales and Marketing.

After a considerable stint in the Retail Business Intelligence area, he joined DMSRetail Inc. as Senior Consultant and EVP.

During his sales and sales management career, Matt has generated more than $750 Million revenue and has been responsible for sales organizations as large as 1000 salespeople.

Matt is a great story teller and, with years of retail and related experience, he provides his audience with a wealth of real life examples on the ‘why’ and ‘how’ of
best practices in just about every area of retail.

Matt has extensive knowledge about the retail industry, gained through formal education, work experience and a keen interest in business and world affairs.

He is the author of numerous books and articles in Retail Performance and Managerial Productivity.

Matt received Bachelor and Master of Science degrees in Engineering from the University of Birmingham in the UK.

Scott Michelsen

Scott has 22 years of experience in retail sales, sales management and store operations at various positions from regional management to National management.

After attending Eastern Illinois University, he joined Bedding Experts Inc. where he spent the next 13 years honing his retail management and sales skills.

Throughout his career, Scott has generated more than $250 Million in revenue.

He has worked with various product lines and his focus, in recent years, has been primarily in the home furnishings area where Scott was a CEO of a 90+ store chain of specialty stores, covering 6 states, in the U.S.A.

Scott is an interesting and exciting instructor who knows how to make sales happen and how to impart that knowledge to others.

He has received many performance awards for elevating his teams above the rest and he shares his methods and insights in an engaging manner.

Since joining DMSRetail as a Senior Consultant, Scott has shared his knowledge and experience in selling skills with groups of various sizes in cities all over the world.

The enthusiasm in the audience is proof of his exceptional ability to transfer knowledge to workshop participants in a skillful and exciting fashion.

Dianne Miethner

Dianne is our Customer Service and Store Operations Specialist with 20 years of experience in retail operations at various positions from store and regional management to operations management at the National level.

She has worked with various prominent North American retail chains within the apparel, electronics, and food specialties and now holds the position of Senior Consultant & VP Operations for DMSRetail Inc.

Although her focus is on customer service and store operations management, during the early years of her career, Dianne managed various retail Head Office support
departments which gave her invaluable exposure to the workings of the all important communication links between the field and Head Office Operations.

During her retail career she has produced $350 Million in revenue and, with an exceptional ability to develop her people, she has received numerous performance
awards – from sales and other KPI’s to Loss Prevention and effective store operations – for elevating her teams to the forefront of the other districts/regions in those
companies.

Dianne has in-depth knowledge and understanding of the influence and effect of company culture on the field organization and the customer. She is an avid customer
service fanatic and has contributed to the field through a number of articles and books.

She is certified by Babson College retail department – Strategic Planning & Management in Retailing.

Eric Richards

Eric joined DMSRetail Inc. to spearhead our efforts to ensure that participants are able to take what they have learned back to the people they need to share with.

He is an enthusiastic, charismatic and engaging speaker and the knowledge he imparts is always welcomed by the audience.

Through physical and mental exercises and spirited discussions, participants are taught about learning styles and how to best transfer knowledge to others, following the workshop(s).

Eric holds a BPHE from Laurentian University and a Masters degree in Teaching, from Griffith University, Australia.

The Retail Business Academy is powered by DMSRetail, making it unique and exceptional.

There are other retail management consulting and training companies but none with Consultants and Instructors who offer the breadth of successful retail experience, coupled with general management expertise, training and education, gained through both formal and informal methods.

In other words, we aren’t trainers who found or put together materials to share with retailers.

We are dedicated Retail Professionals and Practitioners approaching everything we do, and every product we develop, with the clear objective of helping you drive your business through an enhanced set of capabilities; providing your retail enterprise with the workable plans and actionable strategies needed to improve every KPI and move the business forward with increased sales and profits.