Training Retail Staff

Training Retail Staff

One of the major reasons for the high degree of customer dissatisfaction and resulting lost sales in the retail industry is poorly trained employees who do not have a clear understanding of what is expected of them.  Let’s take a moment to think about…

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How to Hire Aces in Retail

How to Hire Aces in Retail

ACE is defined in a number of different ways including the following: A combat pilot who has brought down at least five enemy airplanes One that excels at something – ace in the hole – an effective and decisive argument or resource held in…

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Retail Employees vs. Customers

Retail Employees vs. Customers

After viewing a ‘down with retail’ website today, I find myself very disturbed at the distance that has developed in the understanding between some retail employees and customers. Wild generalizations are being made such as ‘customers have no respect for retail employees’ and ‘retail…

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Know How to Interview, Hire and Train

Know How to Interview, Hire and Train

The Highly Successful Retail Manager (HSRM) knows the ‘cause’** is maximizing revenue and profit and that he must hire people who will further that cause. The HSRM interviews with the purpose of hiring competent – potentially great – individuals who show indications of being…

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