Customer Lifetime Value

Customer Lifetime Value

Customer Lifetime Value Prediction DMSRetail uses sophisticated predictive analytics to help retailers build Lifetime Value (LTV). Attrition and Retention scores for their customers, products or segments. Strategic deployment of these results are proven to reduce churn and increase marketing ROI across the most profitable…

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6th Pillar of Retail

Pillars of Retail

Introducing the 6th Pillar of Retail: It started out with 4 pillars (or 4P’s): Product, Promotion, Price and Place. People did not count for much back then. In early 1980’s with the revolution in management fueled by such publications as “In Search of Excellence”,…

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