“How to Increase Profits 30% by Effectively Managing Your Brand, Categories & Inventory based on Your Customer and Market”
Results That Pay Off Instantly – Practical, Applicable, Actionable
Upcoming Dates & Location:
December 12-13-14, 2022 – Sheraton Dubai Creek, Dubai, AE
“Your brand is what other people say about you when you’re not in the room” – Jeff Bezos, Amazon CEO
“Category Management is a process that involves managing product categories as business units and customizing them (on a store by store basis) to satisfy customer needs.” Nielsen
Category management does more than contribute to the success of a retail organization.
It is an essential component. In fact, it is difficult to imagine a retailer winning in the marketplace without relying on the direction that this valuable process provides.
Expertise in Category Management is certainly a competitive advantage.
Some Category Management Benefits: (Source: AMR Research)
Better In-Stock Rates: 2 – 8%
Lower Inventory Levels: 10 – 40%
Higher Sales: 5 – 20%
Lower Logistics Costs: 3 – 4%
Retail Trends Driving Category Management Practice:
Changes in Customer Behavior
Economic Environment
Higher Efficiency Requirements
Strong Competition
Advances in Information Technology, specifically, Artificial Intelligence
Program Outline
DAY ONE:
The Art of Branding
Brand & the Customer
Product vs. Brand
Building a Successful Brand
12 Consumer Values
Strategic Brand Management Process
Brand Resonance
Brand Value Chain
DAY TWO:
Category Management Fundamentals:
8 Stages of Category Management Process
Developing a Business Case with High ROI
Category Growth & Efficiency Drivers
Utilization of Consumer Decision Trees in Category Development
Cross Category Analysis
Integration of Customer Relationship Management with Category Management
Category Analytics:
Validation of Hypotheses: Retail-Brand/Consumer-Shopper-Supply Perspectives
Data Sources
Construction of Balanced Score Card for the Category
How to Develop Category Insights in Limited Data Environments
A Review of Leading Category Management Technologies
DAY THREE:
Category Strategies & Tactics:
Maximizing Frequency of Purchase
Shopper and Consumer Education-Awareness-Persuasion
Price Optimization to Deliver Maximum Gross Margins
Assortment Planning for Top Profit
Effective Space Planning, Shelf Presentation and Use of Planograms
Winning Promotions to Maximize Sales and Inventory Turns
Drivers of Store Execution Excellence
How to Re-build/Adjust Tactics at Store Level after Implementation of the Category Plan
How to Determine the Optimum Inventory Levels
Customizing Categories according to Customer Segmentation
Utilizing Technology to Increase the Number and Accuracy of Physical Inventory Counts
Procedure for Accurate Shipping and Receiving
Methods for Reducing or Eliminating Aged and Dead Inventory
Closing Remarks
Certificate Awards Ceremony
Program Features:
Slide Presentations
Video Presentations
Participant Exercises
DMSRetail Success Guides
Reading Suggestions
Certificate of Achievement
Who Should Attend:
This workshop is suited to Category Managers, Buyers, Brand Managers, Marketing Managers, Product Managers, Product Development Managers, Marketing Research Managers, Inventory Control Managers as well as anyone who is responsible for inventory control. Entire marketing and product team participation is encouraged.
Why You Should Attend:
Practical, applicable and actionable content delivered by top experts in Retail Merchandising Management to drive your sales, productivity and profitability. Proven to increase those metrics by double digits. Check out the testimonials.
Value: Apart from acquiring complete knowledge, participants will enjoy a 30-Day unlimited Q&A through email after the workshop (A $1,000 value by itself)
ROI: Return on investment can be as high as 1,000 times the registration fee based on your company revenues and how many techniques, ideas and methods from the workshop you implemented.
Positions you as an expert .
Creates a “larger picture” mentality.
Improves your standing as a Retail Leader
Two days that will produce a lifetime of results.
Guarantee: If you feel that for whatever reason this workshop is not suitable to your needs by the end of the first morning, we will refund your registration fee right on the spot.
Full Year Membership in Retail Business Academy. (Value: $1,164)
Faculty:
The Retail Brand & Category Management Workshop is led by senior members of DMSRetail as well as members of Senior Management from leading companies in the industry, with extensive know-how in Retail Management and with 135 years of combined experience.
Please note: Class size is strictly limited to 20 people. First come, first served. Group discount applies to 3 or more participants from the same company registering at the same time.
Please also note: Non Disclosure agreement with the participant will be required; agreeing to the use of the information obtained in this workshop for their own or their company’s purposes only. Outside dissemination of the Workshop content is strictly prohibited.
Payment Details & How to Pay:
1. Registration fees for the Workshop:
Individual Rate: US$1,995.00, Group Rate: US$1,795 – Min 3 participants from the same company ($2,495 if you pay at the door – subject to availability)
2. Company Checks or Bank (Wire) transfers are accepted.
Call +1 (312) 239-0919 or email: jhill@retailmanagementworkshop.com to get the transfer details.
3. You can order by phone with credit card, please call +1 (312) 239-0919
4. You can pay by company or personal credit card by clicking the appropriate “Register Now” button below:
What is Included:
Continental breakfast
Full lunch
All-day refreshments
Presentations, practical exercises and case studies
All workshop materials and all take away materials including Retail Success Strategies (Video)(Retail Value: $197), Recent Retail Technologies (Video)(Retail Value: $197) and
Full Year of Retail Business Academy Membership (Retail Value: $1,164)
The Retail Brand & Category Management Workshop
Claim Your Spot! Click the “Register Now” Button!
Current Dates & Locations:
| Dates & Locations | Individual: Only $1,995 | Group: Only $1,795 |
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December 12-13-14, 2022 Sheraton Dubai Creek Dubai, AE |
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| Dates & Locations | Individual: Only $1,995 | Group: Only $1,795 |
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February 6-7-8, 2023 Brisbane Marriott Hotel Brisbane, QL, AU |
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| Dates & Locations | Individual: Only $1,995 | Group: Only $1,795 |
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March 6-7-8, 2023 The Westin Las Vegas, NV, US |
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| Dates & Locations | Individual: Only $1,995 | Group: Only $1,795 |
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April 3-4-5, 2023 Sheraton City Center Istanbul, TR |
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| Dates & Locations | Individual: Only $1,995 | Group: Only $1,795 |
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May 8-9-10, 2023 Marriott Kensington London, UK |
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Contact: Josephine Hill
email: johill@dmsretail.com
Phone: +1 (312) 239-0919 or +1 (800) 953-4501
Our Customers’ Organizations listed below are entitled to a discount. Please Inquire.
ABC | ACCENTURE | ACE MART | ADIDAS | ADVENTURE HQ | AL DAWAA | ALMUTLAQ | AML FOODS | ANN FONTAINE | ARAMARK | AVON | BEST BUY | BOSE | BOSTON COLLEGE | BROOKSTONE | BROWN SHOE | CALVIN KLINE | CANADIAN TIRE | CAPGEMINI | CHICO’S | COLE’S | ST. JOHN’S UNIVERSITY | COLUMBIA | CON AGRA FOODS | COURTS | CRATE & BARREL | CRAYOLA | CVS | DACOSTA MANNINGS | DATAWAVE | DFS GALLERIA | DICKIES | DIGICEL | DISNEY | DOLLAR GENERAL | DOLLAR TREE | DOW JONES | DRESSBARN | DU | DUBAI DUTY FREE | EAGLE LEATHER | ELIE TAHARI | ETISALAT | FERRARI WORLD | FOOD LION | FORZANI GROUP | FOSSIL | FRED MEYER | FRUITS & PASSION | GAP | GENERALELECTRIC | GENWORTH FINANCIAL | GEORGETOWN UNIVERSITY | GRACE KENNEDY | HANES BRANDS | HARLEY DAVIDSON | HEINEKEN | HP | HINES | HOME DEPOT | IBM | IKEA | INFOSYS | KELWOOD | KELLOGGS | KENNETHCOLE | KIRKLAND”S HOME | KRAFT | KUNOOZ AL SEHA | LIDS | LIME | LIMITED BRANDS | LIZ CLAIBORNE | L’OREAL | LOWE’S | LUCY | LULULEMON | LVMH | MASSY STORES | MAYTAG | MICHAELS | MIGROS | MOBILY | MOBINIL | NAHDI | NATURE’S WAY | NEW BALANCE | NINE WEST | NORDSTROM | NORTHWESTEL | OAKLEY | ORACLE | PHARMACY ONE | PIER1IMPORTS | PUMA | QUICK SILVER | RAGAB SONS | RALPH LAUREN | REEBOK | RING | RITZ CARLTON | ROYALDOULTON | SALT LAKE COLLEGE | SAMSUNG | SAP | SAS | SEARS | SERVIS | SHARAF DG | SIEMENS | SKETCHERS | SONY | STANFORD UNIVERSITY | STAPLES | STARBUCKS | STEVE MADDEN | SUPER CENTRE | SWAROVSKI | SWATCH | TARGET | TATA | TESCO | PRINCETON REVIEW | TIFFANY | TIMBERLAND | TOY’S’R’US | UNICOMER | UNIVERSAL | UNIVERSITY OF LOUISVILLE | UNIVERSITY OF WISCONSIN | VERIZON | VF | VICTORINOX | VIDEOTRON | WALMART | WHOLE FOODS | WYNN RESORTS | YANKEE CANDLE | YM | ZALE | ZAIN | ZAPPOS
If you can not attend The Retail Brand, Category & Inventory Management Workshop for whatever reason, your next best option is to get the Retail Brand & Category Management YourTime Study Course: Go here for information
“The price of education is paid just once. The price of ignorance is paid forever!” Anonymous
DMSRetail reserves the right to change dates and/or locations, and to cancel any workshop at any time. If a registered and paid participant cannot attend a workshop they may send a substitute or they may attend a future workshop in the location they choose. The credit does not expire. If DMSRetail cancels a workshop, registered paid participants are entitled to a refund of their workshop fee paid. DMSRetail is not responsible for any other costs.