Retail Brand, Category Management & Inventory Control Workshop 2022

“How to Increase Profits 30% by Effectively Managing Your Brand, Categories & Inventory based on Your Customer and Market”

Results That Pay Off Instantly – Practical, Applicable, Actionable

Workshop Venue

Upcoming Dates & Location:

November 7-8-9, 2022 – Marriott Kensington – London, UK

“Your brand is what other people say about you when you’re not in the room” – Jeff Bezos, Amazon CEO

“Category Management is a process that involves managing product categories as business units and customizing them (on a store by store basis) to satisfy customer needs.” Nielsen

Category management does more than contribute to the success of a retail organization.

It is an essential component. In fact, it is difficult to imagine a retailer winning in the marketplace without relying on the direction that this valuable process provides.

Expertise in Category Management is certainly a competitive advantage.

Some Category Management Benefits: (Source: AMR Research)
Better In-Stock Rates: 2 – 8%
Lower Inventory Levels: 10 – 40%
Higher Sales: 5 – 20%
Lower Logistics Costs: 3 – 4%

Retail Trends Driving Category Management Practice:
Changes in Customer Behavior
Economic Environment
Higher Efficiency Requirements
Strong Competition
Advances in Information Technology, specifically, Artificial Intelligence

Program Outline

DAY ONE:

The Art of Branding

Brand & the Customer

Product vs. Brand

Building a Successful Brand

12 Consumer Values

Strategic Brand Management Process

Brand Resonance

Brand Value Chain

DAY TWO:

Category Management Fundamentals:

8 Stages of Category Management Process

Developing a Business Case with High ROI inventory optimization

Category Growth & Efficiency Drivers

Utilization of Consumer Decision Trees in Category Development

Cross Category Analysis

Integration of Customer Relationship Management with Category Management

Category Analytics:

Validation of Hypotheses: Retail-Brand/Consumer-Shopper-Supply Perspectives

Data Sources

Construction of Balanced Score Card for the Category

How to Develop Category Insights in Limited Data Environments

A Review of Leading Category Management Technologies

DAY THREE:

Category Strategies & Tactics:

Maximizing Frequency of Purchase

Shopper and Consumer Education-Awareness-Persuasion

Price Optimization to Deliver Maximum Gross Margins

Assortment Planning for Top Profit

Effective Space Planning, Shelf Presentation and Use of Planograms

Winning Promotions to Maximize Sales and Inventory Turns

Drivers of Store Execution Excellence

How to Re-build/Adjust Tactics at Store Level after Implementation of the Category Plan

How to Determine the Optimum Inventory Levels

Customizing Categories according to Customer Segmentation

Utilizing Technology to Increase the Number and Accuracy of Physical Inventory Counts

Procedure for Accurate Shipping and Receiving

Methods for Reducing or Eliminating Aged and Dead Inventory

Closing Remarks

Certificate Awards Ceremony

Retail Marchandising

Program Features:

Slide Presentations

Video Presentations

Participant Exercises

DMSRetail Success Guides

Reading Suggestions

Certificate of Achievement

Who Should Attend:

This workshop is suited to Category Managers, Buyers, Brand Managers, Marketing Managers, Product Managers, Product Development Managers, Marketing Research Managers, Inventory Control Managers as well as anyone who is responsible for inventory control. Entire marketing and product team participation is encouraged.

Why You Should Attend:

Number one Practical, applicable and actionable content delivered by top experts in Retail Merchandising Management to drive your sales, productivity and profitability. Proven to increase those metrics by double digits. Check out the testimonials.

Number two Value: Apart from acquiring complete knowledge, participants will enjoy a 30-Day unlimited Q&A through email after the workshop (A $1,000 value by itself)

Number three ROI: Return on investment can be as high as 1,000 times the registration fee based on your company revenues and how many techniques, ideas and methods from the workshop you implemented.

Number four Positions you as an expert .

Number five Creates a “larger picture” mentality.

Improves your standing as a Retail Leader

Number 7 Two days that will produce a lifetime of results.

Guarantee: If you feel that for whatever reason this workshop is not suitable to your needs by the end of the first morning, we will refund your registration fee right on the spot.

Number 9 Full Year Membership in Retail Business Academy. (Value: $1,164)

Faculty:

The Retail Brand & Category Management Workshop is led by senior members of DMSRetail as well as members of Senior Management from leading companies in the industry, with extensive know-how in Retail Management and with 135 years of combined experience.

Please note: Class size is strictly limited to 20 people. First come, first served. Group discount applies to 3 or more participants from the same company registering at the same time.

Please also note: Non Disclosure agreement with the participant will be required; agreeing to the use of the information obtained in this workshop for their own or their company’s purposes only. Outside dissemination of the Workshop content is strictly prohibited.

Case for the House Account

Payment Details & How to Pay:

1. Registration fees for the Workshop:
Individual Rate: US$1,995.00, Group Rate: US$1,795 – Min 3 participants from the same company ($2,495 if you pay at the door – subject to availability)

2. Company Checks or Bank (Wire) transfers are accepted.
Call +1 (312) 239-0919 or email: jhill@retailmanagementworkshop.com to get the transfer details.

3. You can order by phone with credit card, please call +1 (312) 239-0919

4. You can pay by company or personal credit card by clicking the appropriate “Register Now” button below:

What is Included:

Continental breakfast

Full lunch

All-day refreshments

Presentations, practical exercises and case studies

All workshop materials and all take away materials including Retail Success Strategies (Video)(Retail Value: $197), Recent Retail Technologies (Video)(Retail Value: $197) and

Full Year of Retail Business Academy Membership (Retail Value: $1,164)

Claim Your Spot! Click the “Register Now” Button!

Your Order is Secure

Current Dates & Locations:

Dates & Locations

Individual: Only $1,995

Group: Only $1,795

November 7-8-9, 2022

Marriott Kensington

London, UK

Dates & Locations

Individual: Only $1,995

Group: Only $1,795

December 11-12-13, 2022

Sheraton Dubai Creek

Dubai, AE

Dates & Locations

Individual: Only $1,995

Group: Only $1,795

February 6-7-8, 2023

Brisbane Marriott Hotel

Brisbane, QL, AU

Dates & Locations

Individual: Only $1,995

Group: Only $1,795

March 6-7-8, 2023

The Westin

Las Vegas, NV, US

Dates & Locations

Individual: Only $1,995

Group: Only $1,795

April 3-4-5, 2023

Sheraton City Center

Istanbul, TR

Contact: Josephine Hill
email: johill@dmsretail.com
Phone: +1 (312) 239-0919 or +1 (800) 953-4501

Our Customers’ Organizations listed below are entitled to a discount. Please Inquire.

If you can not attend The Retail Brand, Category & Inventory Management Workshop for whatever reason, your next best option is to get the Retail Brand & Category Management YourTime Study Course: Go here for information

“The price of education is paid just once. The price of ignorance is paid forever!” Anonymous

DMSRetail reserves the right to change dates and/or locations, and to cancel any workshop at any time. If a registered and paid participant cannot attend a workshop they may send a substitute or they may attend a future workshop in the location they choose. The credit does not expire. If DMSRetail cancels a workshop, registered paid participants are entitled to a refund of their workshop fee paid. DMSRetail is not responsible for any other costs.

Some Category Management Benefits: (Source: AMR Research) Better In-Stock Rates: 2 – 8% Lower Inventory Levels: 10 – 40% Higher Sales: 5 – 20% Lower Logistics Costs: 3 – 4%

Retail Trends Driving Category Management Practice: Changes in Customer Behavior Economic Environment Higher Efficiency Requirements Strong Competition Advances in Information Technology, specifically, Artificial Intelligence

Program Outline

The Art of Branding

Category Management Fundamentals:

Category Analytics:

Category Strategies & Tactics:

Some Category Management Benefits: (Source: AMR Research)
Better In-Stock Rates: 2 – 8%
Lower Inventory Levels: 10 – 40%
Higher Sales: 5 – 20%
Lower Logistics Costs: 3 – 4%

Retail Trends Driving Category Management Practice:
Changes in Customer Behavior
Economic Environment
Higher Efficiency Requirements
Strong Competition
Advances in Information Technology, specifically, Artificial Intelligence