“How to Increase Profits by Effectively Managing Categories based on Your Customer and Market”
Results That Pay Off Instantly – Practical, Applicable, Actionable
Upcoming Dates & Location:
December 12-13-14, 2021 – Sheraton Dubai Creek, Dubai, AE
“Category Management is a process that involves managing product categories as business units and customizing them (on a store by store basis) to satisfy customer needs.” Nielsen
Category management does more than contribute to the success of a retail organization.
It is an essential component. In fact, it is difficult to imagine a retailer winning in the marketplace without relying on the direction that this valuable process provides.
Expertise in Category Management is certainly a competitive advantage.
Some Category Management Benefits: (Source: AMR Research)
Better In-Stock Rates: 2 – 8%
Lower Inventory Levels: 10 – 40%
Higher Sales: 5 – 20%
Lower Logistics Costs: 3 – 4%
Retail Trends Driving Category Management Practice:
Changes in Customer Behavior
Economic Environment
Higher Efficiency Requirements
Strong Competition
Advances in Information Technology, specifically, Business Intelligence
Program Outline
DAY ONE:
Category Management Fundamentals:
8 Stages of Category Management Process
Developing a Business Case with High ROI
Category Growth & Efficiency Drivers
Utilization of Consumer Decision Trees in Category Development
Cross Category Analysis
Integration of Customer Relationship Management with Category Management
Category Analytics:
Validation of Hypotheses: Retail-Brand/Consumer-Shopper-Supply Perspectives
Data Sources
Construction of Balanced Score Card for the Category
How to Develop Category Insights in Limited Data Environments
A Review of Leading Category Management Technologies
DAY TWO:
Category Strategies & Tactics:
Maximizing Frequency of Purchase
Shopper and Consumer Education-Awareness-Persuasion
Price Optimization to Deliver Maximum Gross Margins
Assortment Planning for Top Profit
Effective Space Planning, Shelf Presentation and Use of Planograms
Winning Promotions to Maximize Sales and Inventory Turns
Drivers of Store Execution Excellence
How to Re-build/Adjust Tactics at Store Level after Implementation of the Category Plan
Category Management Best Practices:
Case Studies from World’s Leading Retailers
Customizing Categories according to Customer Segmentation
A Success Framework for Integration of Customer, Product and Functional Strategies
Improving category performance by clustering
Next generation category management review process
Closing Remarks
Certificate Awards Ceremony
Here are comments from some of the previous participants:
“Very interesting and useful training. Materials are excellent. The Instructors were very smooth in explaining the course; really very professional with strong experience. I would like to have more training with DMSRetail.”
“Simply everything was great…the venue, atmosphere, workshop agenda, etc. The Instructors were great, passionate, helpful.”
“Excellent training, to the point, material is great (slides, videos, etc.) It’s a very interactive workshop. The trainers are excellent.”
“Very useful, knowledgeable training. Great group interaction, excellent venue selection.”
“The content is really rich, presenters are experienced and able to deliver and explain the points.”
“I think everything was great. The instructors were very professional and well prepared.”
“Everything was perfect. The training topic was great and added value to me. I hope to enjoy similar training in the near future.”
“Course was very organized; materials were very good and professional. Instructors were excellent.”
“Going back with a lot of ideas to implement wherever possible.”
“An extensive workshop on Brand & Category Management covering all aspects of branding in a retail environment, a must for all retailers.”
“Top notch, excellent material and information. Presentations and videos were excellent.”
“I feel that the knowledge I gained in this workshop is going to change the way I deal with the business and will help me get promoted to the top.”
“DMSRetail enlightened my mind by injecting amazing modern tools which is going to make me shine in my career.”
“A very useful and fantastic workshop.”
“A Golden way to manage and improve my work as Category Specialist.”
“The workshop was worth every dollar invested and I am better skilled with this knowledge. My job became easier. I recommend this workshop to all category managers, product managers and merchandising managers.”
“Very insightful with solid and workable ways to grow and improve your business.”
“The Category Management Workshop was enlightening and empowering. I am very impressed with the workshop. It provided processes and strategies which will allow me to implement initiatives which will benefit my organization. I have the scientific, proven solutions to many of the issues that have been so challenging to me.”
Program Features:
Slide Presentations
Video Presentations
Participant Exercises
DMSRetail Success Guides
Big Glossary of Terms
Reading Suggestions
Certificate of Achievement
Who Should Attend:
This workshop is suited to Category Managers, Buyers, Brand Managers, Marketing Managers, Product Managers, Product Development Managers, Marketing Research Managers. Entire marketing and product team participation is encouraged.
Why You Should Attend:
Practical, applicable and actionable content delivered by top experts in Retail Sales & Operations Management to drive your sales, productivity and profitability. Proven to increase those metrics by double digits. Check out the testimonials.
Value: Apart from acquiring complete knowledge, participants will enjoy a 30-Day unlimited Q&A through email after the workshop (A $1,000 value by itself)
ROI: Return on investment can be as high as 1,000 times the registration fee based on your company revenues and how many techniques, ideas and methods from the workshop you implemented.
Positions you as an expert .
Creates a “larger picture” mentality.
Improves your standing as a Retail Management Leader
Two days that will produce a lifetime of results.
Guarantee: If you feel that for whatever reason this workshop is not suitable to your needs by the end of the first morning, we will refund your registration fee right on the spot.
Full Year Membership in Retail Business Academy. (Value: $1,164)
Faculty:
The Retail Brand & Category Management Workshop is led by senior members of DMSRetail as well as members of Senior Management from leading companies in the industry, with extensive know-how in Retail Management and with 135 years of combined experience.
Please note: Class size is strictly limited to 25 people. First come, first served. Group discount applies to 3 or more participants from the same company registering at the same time.
Please also note: Non Disclosure agreement with the participant will be required; agreeing to the use of the information obtained in this workshop for their own or their company’s purposes only. Outside dissemination of the Workshop content is strictly prohibited.
Payment Details & How to Pay:
1. Registration fees for the Workshop:
Individual Rate: US$1,495.00, Group Rate: US$1,295 – Min 3 participants from the same company ($1,995 if you pay at the door – subject to availability)
2. Company Checks or Bank (Wire) transfers are accepted.
Call +1 (312) 239-0919 or email: training@dmsretail.com to get the transfer details.
3. You can order by phone with credit card, please call +1 (312) 239-0919
4. You can pay by company or personal credit card by clicking the appropriate “Register Now” button below:
What is Included:
Continental breakfast
Full lunch
All-day refreshments
Presentations, practical exercises and case studies
All workshop materials and all take away materials including Retail Success Strategies (DVD)(Retail Value: $197), Recent Retail Technologies (DVD)(Retail Value: $197) and
Full Year of Retail Business Academy Membership (Retail Value: $1,164)
Claim Your Spot! Click the “Register Now” Button!
December 12-13-14, 2021 – Sheraton Dubai Creek, Dubai, AE
Current Dates & Locations:
| Dates & Locations | Individual: Only $1,495 | Group: Only $1,295 |
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December 12-13-14, 2021 Sheraton Dubai Creek Dubai, AE |
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Contact: Josephine Hill
email: JoHill@dmsretail.com
Phone: +1 (312) 239-0919 or +1 (800) 953-4501
Our Customers’ Organizations listed below are entitled to a discount. Please Inquire.
ABC | ACCENTURE | ACE MART | ADIDAS | ADVENTURE HQ | AL DAWAA | ALMUTLAQ | AML FOODS | ANN FONTAINE | ARAMARK | AVON | BEST BUY | BOSE | BOSTON COLLEGE | BROOKSTONE | BROWN SHOE | CALVIN KLINE | CANADIAN TIRE | CAPGEMINI | CHICO’S | COLE’S | ST. JOHN’S UNIVERSITY | COLUMBIA | CON AGRA FOODS | COURTS | CRATE & BARREL | CRAYOLA | CVS | DACOSTA MANNINGS | DATAWAVE | DFS GALLERIA | DICKIES | DIGICEL | DISNEY | DOLLAR GENERAL | DOLLAR TREE | DOW JONES | DRESSBARN | DU | DUBAI DUTY FREE | EAGLE LEATHER | ELIE TAHARI | ETISALAT | FERRARI WORLD | FOOD LION | FORZANI GROUP | FOSSIL | FRED MEYER | FRUITS & PASSION | GAP | GENERALELECTRIC | GENWORTH FINANCIAL | GEORGETOWN UNIVERSITY | GRACE KENNEDY | HANES BRANDS | HARLEY DAVIDSON | HEINEKEN | HP | HINES | HOME DEPOT | IBM | IKEA | INFOSYS | KELWOOD | KELLOGGS | KENNETHCOLE | KIRKLAND”S HOME | KRAFT | KUNOOZ AL SEHA | LIDS | LIME | LIMITED BRANDS | LIZ CLAIBORNE | L’OREAL | LOWE’S | LUCY | LULULEMON | LVMH | MASSY STORES | MAYTAG | MICHAELS | MIGROS | MOBILY | MOBINIL | NAHDI | NATURE’S WAY | NEW BALANCE | NINE WEST | NORDSTROM | NORTHWESTEL | OAKLEY | ORACLE | PHARMACY ONE | PIER1IMPORTS | PUMA | QUICK SILVER | RAGAB SONS | RALPH LAUREN | REEBOK | RING | RITZ CARLTON | ROYALDOULTON | SALT LAKE COLLEGE | SAMSUNG | SAP | SAS | SEARS | SERVIS | SHARAF DG | SIEMENS | SKETCHERS | SONY | STANFORD UNIVERSITY | STAPLES | STARBUCKS | STEVE MADDEN | SUPER CENTRE | SWAROVSKI | SWATCH | TARGET | TATA | TESCO | PRINCETON REVIEW | TIFFANY | TIMBERLAND | TOY’S’R’US | UNICOMER | UNIVERSAL | UNIVERSITY OF LOUISVILLE | UNIVERSITY OF WISCONSIN | VERIZON | VF | VICTORINOX | VIDEOTRON | WALMART | WHOLE FOODS | WYNN RESORTS | YANKEE CANDLE | YM | ZALE | ZAIN | ZAPPOS
If you can not attend The Retail Brand & Category Management Workshop for whatever reason, your next best option is to get the Retail Brand & Category Management YourTime Study Course: Go here for information
“The price of education is paid just once. The price of ignorance is paid forever!” Anonymous
DMSRetail reserves the right to change dates and/or locations, and to cancel any workshop at any time. If a registered and paid participant cannot attend a workshop they may send a substitute or they may attend a future workshop in the location they choose. The credit does not expire. If DMSRetail cancels a workshop, registered paid participants are entitled to a refund of their workshop fee paid. DMSRetail is not responsible for any other costs.
