Retail Brand, Category Management & Inventory Control Workshop 2021

“How to Increase Profits by Effectively Managing Categories based on Your Customer and Market”

RETAIL BRAND, CATEGORY MANAGEMENT & INVENTORY CONTROL WORKSHOP 2021
Results That Pay Off Instantly – Practical, Applicable, Actionable

Upcoming Dates & Location:

March 21-22-23, 2021 – Sheraton Dubai Creek, Dubai, AE

“Category Management is a process that involves managing product categories as business units and customizing them (on a store by store basis) to satisfy customer needs.” Nielsen

Category management does more than contribute to the success of a retail organization.

It is an essential component. In fact, it is difficult to imagine a retailer winning in the marketplace without relying on the direction that this valuable process provides.

Expertise in Category Management is certainly a competitive advantage.

Some Category Management Benefits: (Source: AMR Research)
Better In-Stock Rates: 2 – 8%
Lower Inventory Levels: 10 – 40%
Higher Sales: 5 – 20%
Lower Logistics Costs: 3 – 4%

Retail Trends Driving Category Management Practice:
Changes in Customer Behavior
Economic Environment
Higher Efficiency Requirements
Strong Competition
Advances in Information Technology, specifically, Business Intelligence

Program Outline

DAY ONE:

Category Management Fundamentals:

8 Stages of Category Management Process

Developing a Business Case with High ROI inventory optimization

Category Growth & Efficiency Drivers

Utilization of Consumer Decision Trees in Category Development

Cross Category Analysis

Integration of Customer Relationship Management with Category Management

Category Analytics:

Validation of Hypotheses: Retail-Brand/Consumer-Shopper-Supply Perspectives

Data Sources

Construction of Balanced Score Card for the Category

How to Develop Category Insights in Limited Data Environments

A Review of Leading Category Management Technologies

DMSRetail Workshop Registration

DAY TWO:

Category Strategies & Tactics:

Maximizing Frequency of Purchase

Shopper and Consumer Education-Awareness-Persuasion

Price Optimization to Deliver Maximum Gross Margins

Assortment Planning for Top Profit

Effective Space Planning, Shelf Presentation and Use of Planograms

Winning Promotions to Maximize Sales and Inventory Turns

Drivers of Store Execution Excellence

How to Re-build/Adjust Tactics at Store Level after Implementation of the Category Plan

Category Management Best Practices:

Case Studies from World’s Leading Retailers

Customizing Categories according to Customer Segmentation

A Success Framework for Integration of Customer, Product and Functional Strategies

Improving category performance by clustering

Next generation category management review process

Closing Remarks

Certificate Awards Ceremony

Retail Brand & Category Management

Here are comments from some of the previous participants:

“Very interesting and useful training. Materials are excellent. The Instructors were very smooth in explaining the course; really very professional with strong experience. I would like to have more training with DMSRetail.”

“Simply everything was great…the venue, atmosphere, workshop agenda, etc. The Instructors were great, passionate, helpful.”

“Excellent training, to the point, material is great (slides, videos, etc.) It’s a very interactive workshop. The trainers are excellent.”

“Very useful, knowledgeable training. Great group interaction, excellent venue selection.”

“The content is really rich, presenters are experienced and able to deliver and explain the points.”

“I think everything was great. The instructors were very professional and well prepared.”

“Everything was perfect. The training topic was great and added value to me. I hope to enjoy similar training in the near future.”

“Course was very organized; materials were very good and professional. Instructors were excellent.”

“Going back with a lot of ideas to implement wherever possible.”

“An extensive workshop on Brand & Category Management covering all aspects of branding in a retail environment, a must for all retailers.”

“Top notch, excellent material and information. Presentations and videos were excellent.”

“I feel that the knowledge I gained in this workshop is going to change the way I deal with the business and will help me get promoted to the top.”

“DMSRetail enlightened my mind by injecting amazing modern tools which is going to make me shine in my career.”

“A very useful and fantastic workshop.”

“A Golden way to manage and improve my work as Category Specialist.”

“The workshop was worth every dollar invested and I am better skilled with this knowledge. My job became easier. I recommend this workshop to all category managers, product managers and merchandising managers.”

“Very insightful with solid and workable ways to grow and improve your business.”

“The Category Management Workshop was enlightening and empowering. I am very impressed with the workshop. It provided processes and strategies which will allow me to implement initiatives which will benefit my organization. I have the scientific, proven solutions to many of the issues that have been so challenging to me.”

Retail Marchandising

Program Features:

Slide Presentations

Video Presentations

Participant Exercises DMSRetail Workshop Registration

DMSRetail Success Guides

Big Glossary of Terms

Reading Suggestions

Certificate of Achievement

Who Should Attend:

This workshop is suited to Category Managers, Buyers, Brand Managers, Marketing Managers, Product Managers, Product Development Managers, Marketing Research Managers. Entire marketing and product team participation is encouraged.

Why You Should Attend:

Number one Practical, applicable and actionable content delivered by top experts in Retail Sales & Operations Management to drive your sales, productivity and profitability. Proven to increase those metrics by double digits. Check out the testimonials.

Number two Value: Apart from acquiring complete knowledge, participants will enjoy a 30-Day unlimited Q&A through email after the workshop (A $1,000 value by itself)

Number three ROI: Return on investment can be as high as 1,000 times the registration fee based on your company revenues and how many techniques, ideas and methods from the workshop you implemented.

Number four Positions you as an expert .

Number five Creates a “larger picture” mentality.

Improves your standing as a Retail Management Leader

Number 7 Two days that will produce a lifetime of results.

Guarantee: If you feel that for whatever reason this workshop is not suitable to your needs by the end of the first morning, we will refund your registration fee right on the spot.

Number 9 Full Year Membership in Retail Business Academy. (Value: $1,164)

Faculty:

The Retail Brand & Category Management Workshop is led by senior members of DMSRetail as well as members of Senior Management from leading companies in the industry, with extensive know-how in Retail Management and with 135 years of combined experience.

Please note: Class size is strictly limited to 25 people. First come, first served. Group discount applies to 3 or more participants from the same company registering at the same time.

Please also note: Non Disclosure agreement with the participant will be required; agreeing to the use of the information obtained in this workshop for their own or their company’s purposes only. Outside dissemination of the Workshop content is strictly prohibited.

Payment Details & How to Pay:

1. Registration fees for the Workshop:
Individual Rate: US$1,495.00, Group Rate: US$1,295 – Min 3 participants from the same company ($1,995 if you pay at the door – subject to availability)

2. Company Checks or Bank (Wire) transfers are accepted.
Call +1 (312) 239-0919 or email: training@dmsretail.com to get the transfer details.

3. You can order by phone with credit card, please call +1 (312) 239-0919

4. You can pay by company or personal credit card by clicking the appropriate “Register Now” button below:

What is Included:

Continental breakfast DMSRetail Workshop Registration

Full lunch

All-day refreshments

Presentations, practical exercises and case studies

All workshop materials and all take away materials including Retail Success Strategies (DVD)(Retail Value: $197), Recent Retail Technologies (DVD)(Retail Value: $197) and

Full Year of Retail Business Academy Membership (Retail Value: $1,164)

Claim Your Spot! Click the “Register Now” Button!

March 21-22-23, 2021 – Sheraton Dubai Creek, Dubai, AE

Your Order is Secure

Current Dates & Locations:

Dates & Locations

Individual: Only $1,495

Group: Only $1,295

March 21-22-23, 2021

Sheraton Dubai Creek

Dubai, AE

Contact: Josephine Hill
email: JoHill@dmsretail.com
Phone: +1 (312) 239-0919 or +1 (800) 953-4501

Our Customers’ Organizations listed below are entitled to a discount. Please Inquire.

If you can not attend The Retail Brand & Category Management Workshop for whatever reason, your next best option is to get the Retail Brand & Category Management YourTime Study Course: Go here for information

“The price of education is paid just once. The price of ignorance is paid forever!” Anonymous

DMSRetail reserves the right to change dates and/or locations, and to cancel any workshop at any time. If a registered and paid participant cannot attend a workshop they may send a substitute or they may attend a future workshop in the location they choose. The credit does not expire. If DMSRetail cancels a workshop, registered paid participants are entitled to a refund of their workshop fee paid. DMSRetail is not responsible for any other costs.

Some Category Management Benefits: (Source: AMR Research) Better In-Stock Rates: 2 – 8% Lower Inventory Levels: 10 – 40% Higher Sales: 5 – 20% Lower Logistics Costs: 3 – 4%

Retail Trends Driving Category Management Practice: Changes in Customer Behavior Economic Environment Higher Efficiency Requirements Strong Competition Advances in Information Technology, specifically, Business Intelligence Program Outline

Category Management Fundamentals:

Category Analytics:

Category Strategies & Tactics:

Some Category Management Benefits: (Source: AMR Research)
Better In-Stock Rates: 2 – 8%
Lower Inventory Levels: 10 – 40%
Higher Sales: 5 – 20%
Lower Logistics Costs: 3 – 4%

Retail Trends Driving Category Management Practice:
Changes in Customer Behavior
Economic Environment
Higher Efficiency Requirements
Strong Competition
Advances in Information Technology, specifically, Business Intelligence

Program Outline