Retail Brand, Category Management & Inventory Control Workshop

“How to Increase Profits 30% by Effectively Managing Your Brand, Categories & Inventory based on Your Customer and Market”

Results That Pay Off Instantly – Practical, Applicable, Actionable

Workshop Venue - Sheraton Miami Airport

Upcoming Dates & Locations:

March 27-28-29, 2024 – Sheraton Miami Airport, Miami, FL, US

“Your brand is what other people say about you when you’re not in the room”Jeff Bezos, Amazon Chairman

“Category Management is a process that involves managing product categories as business units and customizing them (on a store by store basis) to satisfy customer needs.” Nielsen

Category management does more than contribute to the success of a retail organization.

It is an essential component. In fact, it is difficult to imagine a retailer winning in the marketplace without relying on the direction that this valuable process provides.

Expertise in Category Management is certainly a competitive advantage.

Some Category Management Benefits: (Source: AMR Research)
Checkmark Better In-Stock Rates: 2 – 8%
Checkmark Lower Inventory Levels: 10 – 40%
Checkmark Higher Sales: 5 – 20%DMSRetail Workshop Registration
Checkmark Lower Logistics Costs: 3 – 4%

Retail Trends Driving Category Management Practice:
Checkmark Changes in Customer Behavior
Checkmark Economic Environment
Checkmark Higher Efficiency Requirements
Checkmark Strong Competition
Checkmark Advances in Information Technology, specifically, Artificial Intelligence

Retail Brand & Category Management
Program Outline


The Art of Branding

Red Arrow Right Brand & the Customer

Red Arrow Right Product vs. Brand

Red Arrow Right Building a Successful Brand

Red Arrow Right 12 Consumer Values

Red Arrow Right Strategic Brand Management Process

Red Arrow Right Brand Resonance

Red Arrow Right Brand Value Chain


Category Management Fundamentals:

Red Arrow Right 8 Stages of Category Management Process

Red Arrow Right Developing a Business Case with High ROIinventory optimization

Red Arrow Right Category Growth & Efficiency Drivers

Red Arrow Right Utilization of Consumer Decision Trees in Category Development

Red Arrow Right Cross Category Analysis

Red Arrow Right Integration of Customer Relationship Management with Category Management  

Category Analytics:

Red Arrow Right Validation of Hypotheses: Retail-Brand/Consumer-Shopper-Supply Perspectives

Red Arrow Right Data Sources

Red Arrow Right Construction of Balanced Score Card for the Category

Red Arrow Right How to Develop Category Insights in Limited Data Environments

Red Arrow Right A Review of Leading Category Management Technologies

DMSRetail Workshop Registration


Category Strategies & Tactics:

Red Arrow Right Maximizing Frequency of Purchase

Red Arrow Right Shopper and Consumer Education-Awareness-Persuasion

Red Arrow Right Price Optimization to Deliver Maximum Gross Margins

Red Arrow Right Assortment Planning for Top Profit

Red Arrow Right Effective Space Planning, Shelf Presentation and Use of Planograms

Red Arrow Right Winning Promotions to Maximize Sales and Inventory Turns

Red Arrow Right Drivers of Store Execution Excellence

Red Arrow Right How to Re-build/Adjust Tactics at Store Level after Implementation of the Category Plan

Red Arrow Right How to Determine the Optimum Inventory Levels

Red Arrow Right Customizing Categories according to Customer Segmentation

Red Arrow Right Utilizing Technology to Increase the Number and Accuracy of Physical Inventory Counts

Red Arrow Right Procedure for Accurate Shipping and Receiving

Red Arrow Right Methods for Reducing or Eliminating Aged and Dead Inventory

Closing Remarks

Certificate Awards Ceremony




Retail Marchandising

Program Features:

Checkmark Slide Presentations

Checkmark Video Presentations

Checkmark Participant ExercisesDMSRetail Workshop Registration

Checkmark DMSRetail Success Guides

Checkmark Reading Suggestions

Checkmark Certificate of Achievement

Who Should Attend:

This workshop is suited to Category Managers, Buyers, Brand Managers, Marketing Managers, Product Managers, Product Development Managers, Marketing Research Managers, Inventory Control Managers as well as anyone who is responsible for inventory control.

Entire marketing and product team participation is encouraged.

Why You Should Attend:

Number one Practical, applicable and actionable content delivered by top experts in Retail Merchandising Management to drive your sales, productivity and profitability. Proven to increase those metrics by double digits. Check out the testimonials.

Number two Value: Apart from acquiring complete knowledge, participants will enjoy a 30-Day unlimited Q&A through email after the workshop (A $1,000 value by itself)

Number three ROI: Return on investment can be as high as 1,000 times the registration fee based on your company revenues and how many techniques, ideas and methods from the workshop you implemented.

Number four Positions you as an expert .

Number five Creates a “larger picture” mentality.

Number 6 Improves your standing as a Retail Leader

Number 7 Two days that will produce a lifetime of results.

Number 8 Guarantee: If you feel that for whatever reason this workshop is not suitable to your needs by the end of the first morning, we will refund your registration fee right on the spot.

Number 9 Full Year Membership in Retail Business Academy. (Value: $1,164)


The Retail Brand & Category Management Workshop is led by senior members of DMSRetail as well as members of Senior Management from leading companies in the industry, with extensive know-how in Retail Management and with 135 years of combined experience.

Please note: Class size is strictly limited to 20 people. First come, first served. Group discount applies to 3 or more participants from the same company registering at the same time.

Please also note: Non Disclosure agreement with the participant will be required; agreeing to the use of the information obtained in this workshop for their own or their company’s purposes only. Outside dissemination of the Workshop content is strictly prohibited.

Case for the House Account

Payment Details & How to Pay:

1. Registration fees for the Workshop:
 Individual Rate: US$1,995.00, Group Rate: US$1,795 – Min 3 participants from the same company ($2,495 if you pay at the door – subject to availability)

2. Company Checks or Bank (Wire) transfers are accepted. 
Call +1 (312) 239-0919 or email: to get the transfer details.

3. You can order by phone with credit card, please call +1 (312) 239-0919

4. You can pay by company or personal credit card by clicking the appropriate “Register Now” button below:

What is Included:Workshop Certificate

Checkmark Continental breakfast

Checkmark Full lunch

Checkmark All-day refreshments

Checkmark Presentations, practical exercises and case studies

Checkmark All workshop materials and all take away materials including Retail Success Strategies (Video)(Retail Value: $197), Recent Retail Technologies (Video)(Retail Value: $197) and

Checkmark Full Year of Retail Business Academy Membership (Retail Value: $1,164)

The Retail Brand & Category Management Workshop

Claim Your Spot! Click the “Register Now” Button!

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Current Dates & Locations:


Dates & Location Individual: Only $1,995 Group*: Only $1,795

 March 27-28-29, 2024

 Sheraton Miami Airport

 Miami, FL, US

DMSRetail Workshop Registration DMSRetail Workshop Registration


Dates & Location Individual: Only $1,995 Group*: Only $1,795

 April 17-18-19, 2024

 Sheraton City Center

 Istanbul, TR

DMSRetail Workshop Registration DMSRetail Workshop Registration


Dates & Location Individual: Only $1,995 Group*: Only $1,795

 May 1-2-3, 2024

 Marriott Fallsview

 Niagara Falls, ON, CA

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Dates & Location Individual: Only $1,995 Group*: Only $1,795

 June 6-7-8, 2024

 Marriott Kensington

 London, UK

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Dates & Location Individual: Only $1,995 Group*: Only $1,795

 July 23-24-25, 2024

 Marriott Downtown

 Toronto, ON, CA

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Dates & Location Individual: Only $1,995 Group*: Only $1,795

 August 6-7-8, 2024

 Sheraton Dubai Creek

 Dubai, AE

DMSRetail Workshop Registration DMSRetail Workshop Registration


Dates & Location Individual: Only $1,995 Group*: Only $1,795

 September 4-5-6, 2024

 The Westin

 Las Vegas, NV, US

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  • Minimum 3 participants from the same company

Contact: Josephine Hill
Phone: +1 (813) 556-6437 or +1 (800) 953-4501  

Trusted by the smartest employees at these organizations (partial list) Down Arrow Green

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Red Arrow Right If you can’t attend The Retail Brand, Category & Inventory Management Workshop for whatever reason, your next best option is to get the Retail Brand & Category Management YourTime Study Course: Go here for information

“The price of education is paid just once. The price of ignorance is paid forever!” Anonymous


DMSRetail reserves the right to change dates and/or locations, and to cancel any workshop at any time. If a registered and paid participant cannot attend a workshop they may send a substitute or they may attend a future workshop in the location they choose. The credit does not expire. If DMSRetail cancels a workshop, registered paid participants are entitled to a refund of their workshop fee paid. DMSRetail is not responsible for any other costs.