Jun 26, 2023
With host retail coach Wendy Batten
Get ready for my new four part series on the Creative
Shop Talk Podcast: The Simple Sales Strategy Series starts
TODAY!
What this series is NOT about: chasing sales and
hustling harder. What this series IS about: (1) Building that
beautiful business within the communities you love and want to
support and (2) Being intentional with your marketing and time so
your business can thrive. I want you to have time to live the life
you intended to when you opened your shop!
As you listen in on this four part series, continually
ask yourself the following questions:
1. Why is this business important to me?
2. Where do I want it to take me?
3. How am I going to get where I want to be? (HINT:
It’s not about chasing sales! It’s about serving your
customers and community and growing your audience so you have more
eyeballs on your beautiful business.)
“We have to have heart … but we really need to pay
attention to making sure that we are being profitable, getting
paychecks, and keeping that joy bucket filled as we grow.” – Wendy
Batten
Week 1 Topic: Your Attract Strategy – Understanding
Audience Building
There are SO many ways to build your audience, but
first understand that you need to put in the effort to make sure
you are building your audience. Here are so questions to ask
yourself to get you started:
1. What are you doing to build your audience?
2. How are you ensuring that your community knows
about your shop?
3. How are you engaging with your audience?
4. What are you doing this week to get more people to
know about your shop?
5. Is your brand messaging clear?
6. Are you searchable outside of social media?
7. Who needs to know about your business?
Next week on the podcast we are talking foot traffic
and how to convert browsers into buyers. See you then!
If you need more support or are ready to take the next
step in your business, I would LOVE for you to join the retailers
inside the Retailer’s
Inner Circle. As a member, you will have full access to
all of my masterclasses, once-a-month group coaching, and a monthly
Roundtable discussion with other members of the group. Plus,
our Facebook community is vibrant with heart-centered business
owners. It’s an incredible group of people who are always sharing
ideas and helping out. I’d be honored to have you.
Related podcasts we think you’ll like:
Episode 158:
Best of Series: Becoming a Destination Shop
Episode
144: How to Create a Customer Journey Map
Episode
31: 7 Strategies to Attract Foot Traffic to your Brick +
Mortar
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy, a small
business coach and founder of the
Retailer’s Inner Circle, where I help other independent shop
owners learn how to gain the right business skillsets to see more
profits, paychecks, and joy as they navigate running their retail
business.
Through online classes, business coaching programs,
speaking, and a top-ranked podcast,
I’ve helped hundreds of retailers around the globe reclaim their
dream and see the success they want from their beautiful shops. My
signature private coaching community, The
Retailer’s Inner Circle, has helped retailers around the world
build their retail business skill sets and confidence.
I am proud to have been featured in several major
publications, including my own business column in What Women Create
magazine. I have been privileged to be a guest on top-ranked
podcasts and sought-after as a guest speaker and teacher for
several brands, associations, and communities that are passionate
about the success of independent retailers.
When I’m not coaching, you will find me either DIYing
and renovating my very imperfect old crooked cottage by the sea in
the UNESCO World Heritage town of Lunenburg, NS, or blogging about
our travel and RVing adventures and the weird fun things we get up
to in our coastal village. I’d love to invite you to check out one
of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
