Aug 19, 2024
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
So much gold here.
Are you considering buying an existing business in a
field that’s outside of your wheelhouse? Already a business owner
but interested in a great conversation between a husband/wife
entrepreneurial team and hearing some great advice for your store?
This episode of the Creative Shop Talk Podcast is for you!
Robin and Dan Haynes purchased an existing equestrian
retail shop called The Golden Horseshoe in Eureka, MO in 2023. As
entrepreneurs in real estate, they are always looking for an
opportunity and couldn’t pass this one up! Robin knew a bit about
the equestrian industry and found out the shop was for sale after
their daughter started working at Golden Horseshoe. They each have
their own roles in the business and are active members of the
Retailer’s
Inner Circle. Dan is always sharing incredible marketing ideas,
biz book recommendations, and inspiration for the whole group.
Throughout this duel interview episode, Robin and Dan
chat about their experience purchasing a business that had been
operating for over 40 years. Here’s what you can expect to hear us
chat about:
-
How they refreshed and elevated a
tired brand -
How they leveled up their
marketing and customer experience -
Some tips to navigating social
media successfully without having to buy ads -
How they handled staff resistance
and turnover -
How they are building a business
they can turn into passive income -
What they are doing to keep staff
communications consistent -
The pros of building a business
with your spouse (you all know I could probably do a whole episode
on this one!) -
What they would have done
differently if they bought the business today -
Why you need to keep your books
clean! (so so important!) -
Dan’s favorite masterclasses in
the Inner Circle and what he’s excited for in the group
This episode has so many golden nuggets of wisdom –
even if you aren’t interested in purchasing an existing business
but simply looking for ways to make yours run more smoothly. Let’s
dive in!
“Most people overestimate what they can do in one year
and underestimate what they can do in 10 years.” -Bill Gates
About The Golden Horseshoe
In April of 2023, new owners took the reins of Golden
Horseshoe. The Haynes and Robinson Families set out to build from
the strong foundation of Golden Horseshoe in order to create
something special for the next 40 years and beyond.
The vision of the partnership was to bring the
operations, outreach and education into the tech age while
remaining true to the roots of the store. This new vision quickly
became evident with a complete restart of the business to include
branding, store layout, product lines, customer service and online
service.
Website | Facebook
Ready to Level Up? Join The Retailer’s Inner
Circle.
Here’s everything you need to know about the Retailer’s
Inner Circle. You’ll have access to countless Masterclasses
including Foot
Traffic Made Simple, Shop Standards, Money Matters, and so many
others. Plus, you’ll have access to a private Facebook group where
members can ask questions or share advice and their experiences of
running a retail shop. And Q4 is coming! We’ve got your back. You
don’t have to do retail alone!
Related podcasts we think you’ll like:
Episode
159: Best of Series: Prepare to Sell, Franchise, or Expand:
Four Areas That Need to be Under Control
Episode
183: Fine Tuning Your Business Operations with Guest Expert
Gwen Bortner
Episode
202: Why Every Retail Store Should Consider Selling
Souvenirs
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy, a small
business coach and founder of the
Retailer’s Inner Circle, where I help other independent shop
owners learn how to gain the right business skillsets to see more
profits, paychecks, and joy as they navigate running their retail
business.
Through online classes, business coaching programs,
speaking, and a top-ranked podcast,
I’ve helped hundreds of retailers around the globe reclaim their
dreams and see the success they want from their beautiful shops. My
signature private coaching community, The
Retailer’s Inner Circle, has helped retailers around the world
build their retail business skill sets and confidence.
I am proud to have been featured in several major
publications, including my own business column in What Women Create
magazine. I have been privileged to be a guest on top-ranked
podcasts and sought-after as a guest speaker and teacher for
several brands, associations, and communities that are passionate
about the success of independent retailers.
When I’m not coaching, you will find me either DIYing
and renovating my very imperfect old crooked cottage by the sea in
the UNESCO World Heritage town of Lunenburg, NS, or blogging about
our travel and RVing adventures and the weird fun things we get up
to in our coastal village. I’d love to invite you to check out one
of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s
Inner Circle – Join Wendy inside the best retailer’s
community
Free
resources for shop owners
Hang out and connect
with Wendy on IG
All
of Wendy’s programs and services for shop owners can be found
HERE.
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