For the first time ever there will be a Toys Us brand presence in Mexico.
WHP Global, the parent company, is partnering with omnichannel retailer El Puerto de Liverpool, SAF de CV to develop standalone stores and an e-commerce presence, according to a press release.
Since its acquisition by WHP Global in 2021, Toys R’ Us has doubled its footprint by 50% in 2022 with the national rollout in the U.S. at all Macy’s stores and recent launches in India, the United Kingdom and Australia.
The digital and physical launches are slated to be up and running by the holiday season.
“We are very proud of partnering with WHP Global to bring the iconic Toys R’ Us brand to Mexico. At El Puerto de Liverpool, we always seek to bring the best brands and products to Mexican families, and we are sure that this new partnership will bring value to them through new spaces and the best and latest options of toys,” Charles Johnson, GM of Liverpool International and Boutiques at El Puerto de Liverpool, said in the release. “Toys R’ Us is a beloved brand around the world, and we are confident that it will quickly become a favorite of Mexican families as well.”
