As retailers consider investing in in-store technology, their goals typically fall into two categories: efficiency and engagement. Some retailers may want to focus on making employees’ lives easier while others may want to prioritize high-touch service to shoppers. How can retailers determine which model makes the most sense? Is it possible to prioritize both goals to create a differentiated customer experience?
During this episode of Retail Remix, we listen in on a conversation between our host Alicia Esposito, Glenn Allison, VP of Customer-Facing Applications Development at Tractor Supply, and Tony Boncore, Global Customer Marketing Principal at Honeywell. They discuss how the two companies are collaborating to provide store technology that supports both associates and customers. Listen to learn how Tractor Supply is:
- Keeping leadership aligned on store technology goals and investment priorities;
- Effectively measuring the impact of these investments using qualitative and quantitative insights; and
- Collaborating with partners like Honeywell to establish a vision for long-term innovation.
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What is Retail Remix?
The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.
