Nov 7, 2022
Show Notes
If you think you have to be on
FB to grow your business, guess again!
Meet Millie Blackwell – Owner of
Mrs. Blackwell’s Village Bookshop in Greytown, New
Zealand!
Before opening her shop in December 2020, she
and her husband owned digital businesses and did a lot of home
renovations. Her shop is perfect for romantic, curious minds and
romantic souls, a shop filled with books and creative items such as
notebooks, jigsaw puzzles, fountain pens, stationary,
etc.
Because Millie opened her shop
during the height of the pandemic, she really had to work hard to
build their market base in unique and creative ways. Storytelling
has been a successful marketing strategy for them with print ads,
Instagram, and their quarterly newsletter: The Blackwell Bugle. Fun
fact: Millie doesn’t use FB!
All of Millie’s business
marketing decisions are based on building community and becoming a
destination shop. Listen to her attract strategies, and how they go
against the grain and are working for her. She’s
doing it her way and making connections, human to
human.
Millie is a member of our
Level Up and Accelerate Mastermind
group and works hard at business
development, and pays close attention to tracking, measuring,
tweaking, training, and focusing on foot traffic. Millie is on her
way to her 2023 goal of becoming a
million-dollar bookshop!
Full show notes here https://wendybatten.com/132-2/
