Abercrombie, Ebay, Aldi Opt for IRL Activations to Capture Super Bowl Fervor
Super Bowl LX is just around the corner, and the stunts have already begun. Whether it be Columbia’s bear-poop-infused beer or more traditional celebrity partnerships, […]
AI-Led Legacy Modernization for Retail and CPG: Transforming Applications and Data into an Intelligent Enterprise
It will not be too off the mark to say that retail and CPG organizations find themselves at a crossroads and a critical inflection point […]
Why Shopping has Become the Biggest Battlefield in the War for AI Supremacy
When Google CEO Sundar Pichai took the stage at the NRF Big Show last month it was a watershed moment. More than any specific thing […]
Behind the Scenes of Ecommerce: The Secret Data Battle
While huge companies like Alibaba and Amazon are in a constant competition to dominate consumer spending, the real battle remains hidden from view. What users […]
Why Users of Lowe’s AI-Powered Mylow App Convert 2X More
Lowe’s knows that home improvement projects can be daunting. Even a relatively modest bathroom or kitchen renovation involves money, time, inconvenience and choices — so […]
How AI can Handle the 3 Biggest Gen Z Retail Trends that Shaped the 2025 Holiday Season
Gen Z is rewriting the rules of holiday shopping. Deloitte projected that Gen Z’s 2025 holiday spending would drop 34% from the previous year, with […]
AI-Educated Shoppers Are Calling to Buy. Are Your Teams Ready to Convert Them?
While marketing leaders obsess over AI product discovery for back-to-school and holiday shoppers, they’re missing a $50,000 opportunity sitting right in front of them. Here’s […]
How Smarter Restaurant Tech is Powering Loyalty even as Dining Frequency Declines
As we enter 2026, restaurants are raising prices to offset inflation-driven costs just as diners are spending less. As guests question whether dining out is […]
Record-Breaking Results: How AI Influenced $262 Billion in Online Holiday Sales
This article first appeared in our sister publication Shop Eat Surf Outdoor Following years of fluctuating consumer confidence and flat ecommerce traffic, retailers braced for […]
Why Most Retail Apps Become Ghost Towns
Engagement is the key driver of measurable growth in retail. Loyalty programs are no longer punch cards and stamps and have become an integral part […]