3 Questions with CI&T’s Melissa Minkow: 2025 has Proven the Need for Supply Chain Resilience, Data Modernization
Melissa Minkow, Global Director of Retail Strategy at CI&T A lot has happened in the first half of 2025, so for to kick off the […]
The End of the Branded Pen: How Smarter Swag is Reshaping Event Marketing
In event marketing, the giveaway has long served as a reminder of a brand after the event is over. As consumer expectations evolve, so must […]
An Inside Look at the Supply Chain Chaos Caused by Tariff Uncertainty
As President Trumps’s tariffs continue to bounce around, country by country, much of the focus has been on the percentage of the day: 30%? 50%? […]
Commerce Media Versus Retail Media: Understanding the Value Exchange
The growth of retail media has been stratospheric, with spend forecast to reach more than $176 billion in 2025. Retail media networks (RMNs) are an […]
Prime Day Again Breaks Sales Records — and Offers Insight into Current Consumer Mindset
Despite getting off to a slow start (by some accounts), Amazon’s 11th annual Prime Day event — which this year was extended from two days […]
Beyond Design: How Smart UX Drives Retail Ecommerce Success
In today’s competitive retail ecommerce landscape, where consumer expectations are shaped by experiences from major retailers and marketplaces, brands must go beyond attractive design to […]
Gen Alpha Is Coming: How to Prepare for the Next Generation of Payment Preferences
A new generation is quietly but steadily beginning to influence the future of retail, yet many merchants have yet to take notice. Born from 2010 […]
Social Media Shopping: Overcoming the Trust Gap
Social ecommerce is reshaping online retail, blending the reach of social media with the convenience of in-app purchasing. The premise is simple: instead of directing […]
When it’s Not the Customer: How Your System Drives Cart Abandonment
Cart abandonment is often blamed on user behavior such as distractions, hesitation, or second thoughts. But my experience working with high-load ecommerce enterprises shows that’s […]
The Six Trends Quickly Reshaping the Payments Industry in 2025
There’s never been a more exciting time in the world of payments. Innovation is happening at breakneck speed, open banking is tearing down data silos […]