How Retailers can Master Tenant-to-Tenant Migrations Without Disruption
The retail sector has seen an intense wave of transformation in recent years, fueled by shifting consumer behaviors, digital acceleration and a surge in mergers […]
Rory Sutherland on the Fat Tail of Marketing
[00:00:00] Rory Sutherland: That was best interview I’ve ever had, actually. Best podcast one of the best podcast interviews I’ve ever had. [00:00:05] Phillip Jackson: […]
Inside One of Prime Day’s Biggest Success Stories — Liquid I.V.
There’s no denying the power of Amazon Prime Day: The annual sales event is now as much a summer staple as sandals and soft serve, […]
Are your Physical Stores Unknowingly Alienating 1 in 5 of your Customers?
15% to 20% of the global population is said to be neurodivergent. Though variations still exist from country to country, and even between organizations, as […]
How Ecommerce Brands can Navigate Pricing Pressure and Protect Profitability in 2025
This year has proven to be a high-pressure environment for ecommerce brands. Rising supplier costs, climbing digital ad spend and ongoing tariff instability are all […]
Leveling the Playing Field: How Smaller Retail Media Networks can Win Big with First-Party Data
Retail media is exploding. U.S. ad spend surpassed $50 billion in 2024 and continues to climb, yet the market’s spoils aren’t evenly distributed. Amazon and […]
3 Questions with CI&T’s Melissa Minkow: 2025 has Proven the Need for Supply Chain Resilience, Data Modernization
Melissa Minkow, Global Director of Retail Strategy at CI&T A lot has happened in the first half of 2025, so for to kick off the […]
The End of the Branded Pen: How Smarter Swag is Reshaping Event Marketing
In event marketing, the giveaway has long served as a reminder of a brand after the event is over. As consumer expectations evolve, so must […]
An Inside Look at the Supply Chain Chaos Caused by Tariff Uncertainty
As President Trumps’s tariffs continue to bounce around, country by country, much of the focus has been on the percentage of the day: 30%? 50%? […]
Commerce Media Versus Retail Media: Understanding the Value Exchange
The growth of retail media has been stratospheric, with spend forecast to reach more than $176 billion in 2025. Retail media networks (RMNs) are an […]