The Homepage is Dead: Rethinking PDP Strategy for Revenue Growth
In today’s retail landscape, where ad budgets are ballooning and shopper attention is shrinking, the product detail page (PDP) has emerged as the most important […]
Programmatic Advertising Isn’t Dead — it’s Just Getting Started
According to cynics, the death of programmatic advertising has finally arrived. This would suggest a major paradigm shift, were it not for one thing: namely, […]
Consumers Love AI Search and In-Store Shopping — and Retailers Need to Deliver Both
Consumers have always done the bulk of their shopping in stores, and the latest Future Consumer Index from EY shows that that hasn’t changed — […]
It’s the End of Customer Experience as We Know it. And That’s a Good Thing.
How often do you answer a call from an unknown number? Or click on (yet another) promotional text from a brand you bought from once? […]
How Knix Leverages Authenticity in a Post-DTC World
[00:01:37] Elizabeth: Hi. Thanks for joining the Future Commerce podcast. Today, we are joined by Nicole Tapscott, Chief Commercial Officer at Knix. And I’m your […]
Leading the GEO: Is your Team Ready to Come Out on Top?
Cutting-edge technologies like Google Lens and other search tools powered by mainstream LLM models are the new normal. With this, the traditional search model that […]
Jason & Scot Show Episode 329 Amazon Q2 2025 earnings report.
A weekly podcast with the latest e-commerce news and events. Episode 329 is an evaluation of Amazon Q2 2025 earnings report. Subscribe: ????? 0:38 Welcome […]
How to Ace Back-to-School Season as a Performance Marketer
Back-to-school is no longer just a seasonal retail push — it’s a high-stakes period of omnichannel performance marketing. In 2023, U.S. consumers spent $135 billion […]
[STEP BY STEP] The New Community Store: Inside Brick-and-Mortar’s Evolution
[00:00:09] Alicia: Welcome to Season 15 of Step by Step, Store to Screen, brought to you by Endear. One of the most exciting innovations within […]
Visibility and Supplier Diversification: The Twin Pillars of Supply Chain Resilience in 2025
After years of pandemic-related disruption, 2025 was supposed to mark a turning point. Instead, volatility is once again the norm. Retailers and consumer brands are […]