What U.S. Retailers can Learn from China’s Social Commerce Success
In Q1 this year, Chinese retailer Pop Mart saw market capitalization surge to nearly $40 billion, outpacing established global rivals like Hasbro and Mattel to become […]
When Algorithms Shop: How to Sell At the Speed of Culture
[00:00:05] Phillip: Brian, we had talked, I think, a few months ago at VISIONS Summit about the way that customers are changing. Do you remember […]
Exclusive: Walmart Beefs up Digital Insights in its Quest to Become ‘America’s Favorite Place to Shop’
There’s been talk for some time about the collapse of the traditional “funnel.” Consumers no longer move along a linear path from awareness to consideration […]
Why Holiday Campaign Success Depends on Experience, Not Just Exposure
Holiday marketing has long been the season that can determine the success of a brand’s sales year. But in today’s fragmented media environment, defined by […]
The Challenge of Retail Data Security in 2025: Balancing Personalization and Protection
Retail has reached a stage where customers desire and demand personalization. In the present world, people expect to get products and services that are relevant […]
Shopping on the Go: Building a Seamless Experience with Mobile Data Quality
Retail is undergoing a profound transformation, driven by mobile-first shopping behaviors and continually rising customer expectations. In this environment, every checkout experience is a test […]
Sitting on the Sidelines Isn’t a Business Strategy; In Fact, it’s Ruining Your Brand
In today’s unpredictable global economy, retailers of all sizes, from big-box chains to regional grocers, are now taking a pervasive “wait and see” business approach. […]
3 Critical Email Strategies for Retailers as Bulk-Send Limits Tighten
Online shopping is now firmly ensconced in the American retail landscape. With total sales hitting nearly $1.2 trillion in 2024, breaking the $1 trillion mark […]
The Sports Brand’s Guide to Fandom
[00:00:05] Phillip: Ben Jackson, welcome. [00:01:59] Ben Jackson: Thank you very much. [00:02:00] Phillip: Thanks for having me. Yeah. It’s a beautiful spot you’ve got […]
Gen Z May be Digital-First, but They’re Also Fans of In-Person Retailing
If your mental image of Gen Z is a bunch of teenagers glued to their devices, you’re only half right: time has marched on, as […]