AllSaints, a fashion retailer based in East London, has deployed a mobile point of sale, from NewStore, in more than 200 stores around the world.
NewStore is a modular mobile first omnichannel cloud platform and was also AllSaint’s partner when AllSaints replaced its homegrown direct-to-consumer mobile app, according to a press release.
These initiatives are part of AllSaints’ commitment to a digital transformation and its dedication to offering customers a premium, unified, and seamless shopping experience across all channels.
AllSaints creates collections and each piece is crafted with its own unique shape, style, and attention to detail. AllSaints will now offer personalized, high-touch shopping experiences that complement the exceptional quality of its products, regardless of when, where, or how consumers choose to interact with the brand.
“Our goal has always been to create customer journeys that are effortless and contemporary. To do this, we needed a modular yet comprehensive omnichannel platform that could empower us to innovate and adapt,” James Reid, chief innovation officer, AllSaints, said in the release. “We originally selected NewStore to build our consumer app, but that was just the beginning. By expanding our partnership, we are elevating the overall customer experience and future-proofing our technology strategy at the same time.”
The mPOS unlock benefits like enhanced associate mobility, streamlining the checkout process, and allowing AllSaints stylists to interact with customers anywhere on the store floor.
By allowing associates to step away from the cash register, associates can assist customers using only an iPhone or iPad, and access critical data in real-time on those devices. This leads to a personalized and efficient in-store interactions, leading to increased loyalty and sales.
Founded in 1994, AllSaints has approximately 3,000 employees across the world and has 255 directly operated stores, franchises, concessions and outlets across 26 countries.
