Interview: Gymshark’s Noel Mack on #LiftLondon, community, and never feeling done
Gymshark is famous for its community, but until you see it in person, it’s hard to grasp. This was the brand’s first Lift event in […]
How Conversational AI is Shifting SMS from a Marketing Tool to a Service Channel
From the moment that it became socially acceptable (and technically possible) to send marketing text messages, brands have eagerly jumped on the bandwagon; consumers are […]
Retail Technology
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Shopping on the Go: Building a Seamless Experience with Mobile Data Quality
Retail is undergoing a profound transformation, driven by mobile-first shopping behaviors and continually rising customer expectations. In this environment, every checkout experience is a test […]
Solving Attribution in Physical Stores
Retail media networks (RMNs) have become one of the fastest-growing segments in advertising. In the United States alone, brands are expected to spend $62 billion […]
Beyond the swipe: Building loyalty through the credit lifecycle
Brands that treat credit as a one-time event are missing opportunities to drive long-term loyalty. Rather than a one-time purchase, credit is a long-term relationship […]
Sitting on the Sidelines Isn’t a Business Strategy; In Fact, it’s Ruining Your Brand
In today’s unpredictable global economy, retailers of all sizes, from big-box chains to regional grocers, are now taking a pervasive “wait and see” business approach. […]
Inventory can be a retailer’s biggest asset or crippling liability
Omnichannel In a world where demand fluctuates rapidly, only those retailers who manage inventory with comparable fluidity will stay stocked, profitable and in business. Photo: […]
Cisco and Panasonic Validated Design for IP Broadcast Infrastructure
The media and entertainment industry is undergoing unprecedented transformation, driven by the rapid evolution of high-resolution video formats and the increasing complexity of content delivery. […]
3 Critical Email Strategies for Retailers as Bulk-Send Limits Tighten
Online shopping is now firmly ensconced in the American retail landscape. With total sales hitting nearly $1.2 trillion in 2024, breaking the $1 trillion mark […]