Oct 2, 2023
With host retail coach Wendy Batten
https://wendybatten.com/177/
Show Notes:
Let’s talk about LOCAL SEO for retail. Today on the
podcast I’m talking with Matt Diamante, owner of a Canadian digital
marketing agency called HeyTony, about all things LOCAL SEO. If you
aren’t sure where to start with SEO, this podcast episode is
absolutely it. Matt and I talk through the basics and the small
steps you can take today to get your retail business and website
optimized on Google.
“[People use Google] with intent: they are looking to
buy, they are looking for more information, maybe they are looking
to do research to buy later. And if you are not showing up higher
on Google, you aren’t going to make that sale.” -Matt Diamante
Simple Tips to improve local SEO on your website and
Google Business:
1. The footer on every page of your website should
have your business name and logo, your address, and a contact phone
number.
2. Delete duplicate content from page to page on your
website (this doesn’t apply to the footer). If more than one page
on your website explains the same thing, rewrite it.
3. The more reviews you have on your Google Business,
the better you will rank. Ask your customers to leave reviews on
Google.
4. Ensure everything is updated on your Google
Business page: your business name, address, phone, description,
services, photos, etc. Make sure you list ALL of your services.
5. Remember that social media isn’t necessarily used
by people who have an intent to purchase (except TikTok sometimes).
Use social media for instant feedback from your customers (likes,
comments, etc.) SEO, on the other hand, gives us delayed
gratification. It can take time to see that it’s working; however,
locally, it can work fast if you put in the work.
6. Use Google Search Console. Google Search Console is
a free service offered by Google that helps you monitor, maintain,
and troubleshoot your site’s presence in Google Search results. It
helps you learn and use your data.
7. Blog as often as possible as long as you are
putting out good pieces of content – at the very least, one time a
month for retail shop owners. Answer the questions your customers
have inserting your keywords, it doesn’t always have to be
selling.
About Matt and HeyTony:
Hi! I’m Matt! I run a digital marketing agency called
HeyTony. I’ve helped my clients get over 55M+ website visitors
through my organic digital marketing efforts. Oh, and I love
talking SEO. Don’t get me started, cause I won’t stop!
Check out my free course, Understanding
SEO.
Follow along with me on Instagram @heytony.agency and
on the HeyTony Website.
Related podcasts we think you’ll like:
Episode
95: Tips to Tame the Admin and Stay Ahead of Business
Trouble
Episode
97: 5 Mistakes to Avoid on Your Website
Episode
160: Simplifying Social Media with Guest Expert Leanne
Pressly
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy, a small
business coach and founder of the
Retailer’s Inner Circle, where I help other independent shop
owners learn how to gain the right business skillsets to see more
profits, paychecks, and joy as they navigate running their retail
business.
Through online classes, business coaching programs,
speaking, and a top-ranked podcast,
I’ve helped hundreds of retailers around the globe reclaim their
dream and see the success they want from their beautiful shops. my
signature private coaching community, The
Retailer’s Inner Circle, has helped retailers around the world
build their retail business skill sets and confidence.
I am proud to have been featured in several major
publications, including my own business column in What Women Create
magazine. I have been privileged to be a guest on top-ranked
podcasts and sought-after as a guest speaker and teacher for
several brands, associations, and communities that are passionate
about the success of independent retailers.
When I’m not coaching, you will find me either DIYing
and renovating my very imperfect old crooked cottage by the sea in
the UNESCO World Heritage town of Lunenburg, NS, or blogging about
our travel and RVing adventures and the weird fun things we get up
to in our coastal village. I’d love to invite you to check out one
of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s
Inner Circle – Join Wendy inside the best retailer’s
community
Wendysources for shop
owners
Hang out and connect
with Wendy on IG
All
of Wendy’s programs and services for shop owners can be found
HERE.
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read.
Just click here to review, select
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your favorite part of the podcast is. So grateful for you! Thank
you!’s FREE Re
