Currys plc, an electrical retailer in the U.K., is deploying the Emplifi Live Advisor to provide customers live customer care on demand.
Customers can connect to product experts for post-purchase care as well as live demos and consultations via the unified customer experience platform, according to a press release.
“As the U.K.’s largest tech retailer, our mission is to help customers enjoy amazing technology. This means not only helping our customers choose a shiny new kit, but also making sure they get the most out of it. We know that our customers find new tech exciting but also often confusing and need help when things don’t go to plan,” Gillian Geraghty, e-commerce and omnichannel director, said in the release.