The Weekly Closeout: What the Supreme sale means for VF’s debt and Mango posts ‘record’ first half

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It’s been another week with far more retail news than there is time in the day. Below, we break down some things you may have missed during the week, and what we’re still thinking about.

From Reebok’s Juicy Couture collection to Ace Hardware’s store opening plans, here’s our closeout for the week.

What you may have missed

Mango posts strongest first-half revenue in its history as it plots expansion

Fashion retailer Mango reported the best first-half revenue in its history this week, reaching 1.5 billion euros (about $1.7 billion), an increase of 6.3% versus the same period last year. Mango Man grew 21% in the first half, while the company’s kids and teen business grew 11%. Women’s, which makes up the vast majority (79%) of total revenue, grew a more modest 4%, but also hit a revenue record.

The brand opened 57 net new stores in the first six months of the year, with plans for around the same amount in the second half of the year, per a company press release. All told, that will cause the brand’s footprint to hit 2,800 stores globally by the end of 2024. Mango is pursuing an ambitious long-term growth plan that sees revenues exceeding 4 billion euros by 2026, and the opening of 500 stores in three years.

The U.S. is among its growth markets, with the company saying earlier this year it planned to open 40 stores in the country this year alone. Mango in the first half of the year entered the states of Pennsylvania, Massachusetts and Virginia, and also opened stores in San Diego and New York City.

“In a very competitive environment, the company has achieved the best six months in its history, with growth above the market average,” CEO Toni Ruiz said in a statement. “The excellent performance in revenue during the first half of the year reinforces our commitment to our value proposition, our business model and the international expansion plan with which we want to continue to inspire the world with our passion for fashion.”

Pacsun launches “Better in Baggy” fall campaign

Ahead of back to school season, teen retailer Pacsun on Thursday launched its denim campaign “Better in Baggy,” in partnership with social media platform Pinterest. The company is partnering with the platform to create interactive store window displays, social media marketing and events to promote trending denim styles and showcase the fashion “movement towards comfort and individuality,” Richard Cox, vice president of Men’s Merchandising and Global Partnerships, said in a press release. “Denim is the cornerstone of the Pacsun brand,” Cox said.

Pacsun and Pinterest will host several influencers for a day in upstate New York where they will customize denim and shoes.

The brand additionally plans to host an in-store event at its SoHo flagship for the campaign’s launch with activities and exclusive offerings.

A brand image of Pacsun's baggy campaign for baggy bottoms.

Courtesy of Pacsun

 

“Bringing together two powerhouses in fashion and digital creativity enables Pacsun to leverage Pinterest’s visual platform to inspire and engage its audience, integrating shoppable content and making it easier for customers to discover the latest styles directly from their Pinterest feed,” the company said.

The retailer said denim continues to be a significant category with baggy denim becoming a major sales driver. Pacsun reports that baggy and loose-fit jeans consist of over 80% of its denim sales.

Ikea debuts a Spanish language website

Ikea U.S. this month announced that it has launched its Spanish language e-commerce website. Customers can now also receive support from a Spanish-speaking customer service worker when calling its support phone line. 

“At Ikea, we are committed to creating an inclusive and accessible shopping experience for all our customers,” Jessica Santiago Byrd, multicultural marketing communications manager for Ikea U.S., said in a statement. “With this new platform, we hope to make it easier than ever for our Spanish-speaking customers to shop with us and become part of the Ikea Family.”

Retail therapy

Reebok partners with Juicy Couture

Reebok and Juicy Couture on Wednesday announced that the companies partnered to release a limited edition footwear and apparel collection. The line includes tracksuits, sneakers with Juicy Couture touches and “archival-inspired” apparel. Authentic Brands Company owns both the Reebok and Juicy Couture brands. 

The Reebok x Juicy Couture collection of sneakers.

Courtesy of Authentic Brands Group

 

“We continue to see consumer excitement around products with a nod to nostalgia and an emphasis on trends from the 90s and early 2000s,” Stefani Fleurant, executive vice president of sports and lifestyle marketing at Authentic, said in a statement. “By blending Reebok’s athletic heritage with Juicy Couture’s bold style, we’re creating something totally new for consumers. It goes to show the lasting impact of both these iconic brands.”

The Reebok x Juicy Couture collection will be available on Reebok’s website and at select retailers starting Wednesday. 

Kraft releases Mario Mac and Cheese

Nintendo x Kraft's collaboration for Super Mario Mac & Cheese in a bowl with boxes behind it

Courtesy of Kraft Heinz Company

 

Super Mario fans can now enjoy a cheesy bowl of noodles shaped just like their favorite characters. Kraft Mac and Cheese released a collaboration on Wednesday with Nintendo for a Super Mario noodles box. The noodles are in power-up shapes including Fire Flower, Super Star and Super Mushroom.

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