The Weekly Closeout: Vera Bradley urged to sell and Fleet Feet makes an acquisition

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It’s been another week with far more retail news than there is time in the day. Below, we break down some things you may have missed during the week and what we’re still thinking about. 

From Native’s latest collaborations to Qurate’s possible CEO change, here’s our closeout for the week.

What you may have missed

Running store Fleet Feet acquires South Sound Running

Washington-based South Sound Running was acquired by Fleet Feet Puget Sound, which will take over its stores in Olympia and Puyallup, Washington, this month. After nearly 30 years, South Sound Running’s owners — and husband-and-wife team Greg Klein and Joan Marchioro — are retiring, according to their company’s website. 

“We have always believed that we had the best customers in the world, and our success is due to their loyalty,” Klein said in a statement.

Rosita Missoni, co-founder of Italian fashion knitwear brand, dies at 93

Rosita Missoni, who with her husband Ottavio Missoni founded their eponymous knitwear brand in 1958, has died, according to the official page of Italy’s Lombardy region. She was 93, per a November Instagram post from her granddaughter Margherita Maccapani Missoni.

The company, whose signature multicolored chevron patterns have become iconic, maintained its headquarters in the town of Sumirago in Lombardy’s Varese province, according to a translation of an official statement from Lombardy President Attilio Fontana. 

“The passing of Rosita Missoni, a world-famous Lombard designer and entrepreneur, saddens us,” Fontana said. “A great loss for Italy, Lombardy and the province of Varese where she was born and lived.”

Investment firm pushes Vera Bradley to sell

Fund 1 Investments on Monday sent an open letter to Vera Bradley’s board of directors encouraging the company to explore strategic alternatives, including selling to a larger company or going private through a financial buyer. The firm, which owns about 10% of Vera Bradley’s stock, is the retailer’s largest shareholder. Vera Bradley in October adopted a shareholder rights plan to prevent any one individual or entity from acquiring control of the company by buying up stock.

In the letter, which was addressed to Vera Bradley board chairman Robert Hall, Fund 1 Investments called out the retailer for “a history of value destruction and questionable capital allocation,” as well as poor performance and a failed turnaround. The investment firm also highlighted that Vera Bradley’s top-line revenue is relatively unchanged from when it IPO’d 15 years ago. The company made $80.6 million in net revenue in its most recent quarter and expects to finish the fiscal year with $385 million in revenue.

To remedy the brand’s challenges, Fund 1 suggested the company sell to a larger organization or a financial buyer, allowing it to exit the public spotlight and focus on reviving its brand rather than shareholder needs. The firm said it’s already spoken to Vera Bradley about these options and was “pleased to hear the Board of Directors believes everything is on the table to maximize shareholder value.”

Vera Bradley did not immediately respond to a request for comment from Retail Dive about the letter and whether it intends to pursue any of the suggestions. The retailer unveiled a transformation strategy over the summer, which includes a new logo, in-store renovations and a more “elevated” product assortment. The company tapped Zooey Deschanel as a brand ambassador and linked up with Urban Outfitters a month later for a limited-edition collection. 

Fund 1 earlier in December offered to take Destination XL private for $3 per share and likewise said the apparel retailer would perform better as a private company.

Retail therapy

Draper James arrives at Petco, alongside other collections

Reese Witherspoon’s lifestyle brand Draper James launched at Petco alongside other new collections. Across Draper James’ pet offering, cat brand Jupiter’s assortment and Valentine’s Day products from Petco’s Youly brand, the new offerings include toys, apparel, accessories, beds, bowls, home decor and more.

A model holding a dog wearing Draper James for Petco

Petco is now carrying Draper James’ pet line, which includes sweaters, dresses and bucket hats for dogs and cats.

Courtesy of Petco, Draper James

 

With items starting at $2.99, Petco is the first national pet specialty retailer to carry Draper James. The collection offers apparel, accessories and other pet essentials. Jupiter is launching exclusively at Petco with toys, home decor and unique supplies starting at $3.99. For Valentine’s Day, Petco’s private label brand Youly debuted themed toys and apparel.



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