The Weekly Closeout: Kate Spade launches M&M’S collection and Nike extends partnership with NBA, WNBA

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It’s been another week with far more retail news than there is time in the day. Below, we break down some things you may have missed during the week, and what we’re still thinking about.

From supersized TV’s for the holiday season to Bonobos recruiting Toys R Us’ Geoffrey the Giraffe, here’s our closeout for the week.

What you may have missed

Savage X Fenty opens first store in Florida 

A wall of mannequins wearing apparel items from Savage X Fenty in the brand's Miami store.

Courtesy of Savage X Fenty

 

Rihanna’s Savage X Fenty on Oct. 18 opened its first store in Florida located at Miami Worldcenter.

The nearly 3,000-square-foot space offers loungewear, lingerie, sleepwear and more in sizes XS to 4X.

“We are thrilled to open our first store in Miami as we continue expanding Savage X Fenty’s retail presence,” Vanessa Wallace, chief marketing officer of Savage X Fenty, said in a statement. “Our goal is to give customers the opportunity to shop and experience the brand on their own terms. With this new store, we aim to offer Miamians additional ways to connect with the brand and explore products firsthand.”

The company in its announcement said the brand will have 14 stores across the U.S. by the end of this year.

Nike extends basketball partnerships

Nike on Monday announced a 12-year extension of its outfitting, merchandising, marketing and content partnership with the NBA, WNBA and NBA G League. The athletic retailer will be the exclusive on-court uniform and apparel provider for those leagues, according to a company announcement. 

“Nike is inextricably linked to basketball and has helped fuel the growth and innovation around our sport for decades,” NBA Commissioner Adam Silver said in a statement. “With an added focus on youth basketball, our expanded partnership will create even more opportunities for aspiring players to learn and compete at all levels and for fans of all ages to engage with the NBA and WNBA.”

Bonobos finds a new partner in… Toys R Us?

A Geoffrey the Giraffe mascot wearing a sweater form Bonobos' collaboration with Toys R Us, sitting next to a Geoffrey the Giraffe statue.

Courtesy of Bonobos

 

Menswear brand Bonobos has unveiled a collection featuring none other than Geoffrey the Giraffe. That’s right, the Toys R Us mascot.

The DTC brand announced a partnership with Toys R Us to release an apparel collection featuring the 1988 Geoffrey the Giraffe, including fleece crewnecks and hats for both children and adults.

The limited-edition assortment is available at Bonobos’ Guideshops, its website, select Macy’s stores and on the department store’s website.

While a tie-up between Bonobos and Toys R Us may seem unlikely, they have one thing in common: WHP Global. In 2021, WHP bought a controlling stake in Toys R Us from Tru Kids. And earlier this year, a newly formed entity dubbed Phoenix Retail — which includes WHP, Simon Property Group, Brookfield Properties and Centennial — bought Express and Bonobos out of bankruptcy.

“Our customers have always loved the quirky, clever and humorous personality of Bonobos. This comes as an unexpected surprise for our audiences, especially going into the holiday season,” Krissie Millan, Bonobos chief marketing officer, said in a statement. “We feel this partnership authentically highlights our playful personality while bringing an iconic brand like Toys R Us into the fold.”

Retail therapy

A candy-coated collection by Kate Spade

Kate Spade New York on Wednesday announced a sweet collaboration with M&M’s. 

The collection includes an embellished leather 3D crossbody and chain coin purse, a crossbody and packet key fob inspired by the peanut M&M’s packaging and jewelry including bracelets, earrings, necklaces, charms and stackable rings.

“Kate Spade New York has always been rooted in joy through personal style and self-expression, with products that deliver vibrant pops of color, playful patterns and dimensional textures,” Charlotte Warshaw, Kate Spade New York’s vice president of Americas wholesale, global licensing and collaborations, said in a statement. “This iconic collaboration with M&M’S delivers just that and does so in a way that puts front-and-center our Gen Z customer.”

The limited-edition collection will be made available Nov. 1. Fans can purchase the collection at select M&M’s and Kate Spade New York stores, select department stores and online.

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