The Weekly Closeout: GameStop eyes asset sale, Hasbro plans a turnaround

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It’s been another week with far more retail news than there is time in the day. Below, we break down some things you may have missed during the week and what we’re still thinking about. 

From REI’s commitment to DEI to an executive departure at Adidas, here’s our closeout for the week.

What you may have missed

GameStop looks for a buyer for (some) operations

GameStop on Tuesday announced that, as part of an international evaluation of its assets, the company wants to sell off its operations in France and Canada. 

Image via Ryan Cohen’s X feed

 

CEO Ryan Cohen stated on X that the company has set up an email address for anyone who is interested in pursuing an acquisition. “High taxes, liberalism, socialism, progressivism, wokeness and DEI included at no additional cost if you buy today,” Cohen wrote. 

The retailer in December said it was continuing a comprehensive store portfolio review, which identifies potential store closures. 

REI weighs in on the DEI debate

In a company message from CEO Eric Artz and President Mary Beth Laughton, REI last week stood firm in its DEI positioning, saying it “will always be” a values-led company. That’s despite extensive pressure from the Trump administration and conservative activists to change longstanding diversity practices.

“To stray now would be not just antithetical to who we are but fundamentally at odds with our ability to steward a thriving co-op for future generations,” the two leaders said, noting that its values have been critical to success since its founding in 1938. “We believe time outside is a human right and should be available, equitable and safe for all. That we have a responsibility to steward our public lands. And that we must do all that’s humanly possible for the long-term health of our planet.”

The message comes as Laughton prepares to take over as CEO in March. The co-op has long positioned itself as a people-first company, including through initiatives like OptOutside, which gives all employees Black Friday off to connect with their families and nature.

“Honoring and celebrating a diversity of experiences, perspectives and contributions makes this co-op stronger,” Artz and Laughton wrote. “This work is vital to our survival.”

Hasbro is ‘Playing to Win’ in strategic overhaul

Toy and game company Hasbro on Thursday said it’s embarking on a strategic turnaround plan.

Dubbed “Playing to Win,” one of the plan’s goals is expanding Hasbro’s reach from 500 million kids, families and fans to 750 million by 2027. Hasbro also said it wants to drive mid-single digit revenue growth between 2025 and 2027, capturing $1 billion in gross cost savings in the process. The company wants half of that to flow to its bottom line.

The plan arrived as Hasbro reported Thursday that its 2024 fiscal year revenue declined 17%, from $5 billion to $4.1 billion. The drop was driven primarily by the divestiture of its film and TV business — when excluding the segment, revenue declined 7%. 

The five point foundation of the plan involves building profitable franchises; increasing play and collectible appeal for fans age 13 and up across all brands; expanding reach in emerging markets; building capabilities in video games, services and e-commerce; and driving profit through retail and licensing partnerships. Hasbro also plans to collaborate with partners on upcoming movies, themed hotels, cruise ships, restaurants and AAA video games.

“Our new strategy is grounded in the key insights which will drive Hasbro’s evolution into a modern play company: serving fans of all ages around the world at every price point, and meeting fans where they are playing, which is increasingly online,” said CEO Chris Cocks.

Retail therapy

Hot Girl Meg enters tequila

Image courtesy of Chicas Divertidas Tequila

 

Megan Thee Stallion is entering the celebrity tequila business. The artist introduced a tequila brand Chicas Divertidas, the brand announced Feb. 15. 

The drink comes in blanco for $70 and reposado at $80, and is available for pre-order. The 750ml bottles will also be available in limited quantities at select U.S. retailers.

Krispy Kreme, Hulu partner on a hole-some treat

Image courtesy of Krispy Kreme, Hulu

 

Krispy Kreme and Hulu on Monday announced they collaborated on four new doughnuts that are inspired by movie snack bars. Flavors include blue raspberry slush, caramel popcorn, cookie dough and a “candy double feature,” that includes milk chocolate candy pieces and mini chocolate chips. 

Krispy Kreme x Hulu movie snack doughnuts are available for a limited time at Krispy Kreme stores, via their app and website and at select retailers.

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