Two U.S. states, Illinois and Virginia, are taking steps to separate alcoholic beverages designed to resemble popular juice drinks from their non-alcoholic counterparts on store shelves. Beverage companies have introduced alcoholic versions of well-known non-alcoholic beverages, often with similar branding and logos. Regulators are concerned that these products could confuse shoppers, particularly parents looking for non-alcoholic options for their children, and have issued rules to ensure that alcoholic versions are placed far away from their non-alcoholic counterparts in stores.