A hefty number of retailers, 88%, say product imagery is critical to their 2022 holiday e-commerce success and 91% have confirmed the positive impact of great product imagery across all online performance metrics.
Those are top findings from a Nfinte research report regarding the opinions and expectations of retail leaders when it comes to online product imagery in e-commerce and consumer engagement.
While retailers understand the value, 85% say it’s too expensive to turn these creative imagery ideas into reality, according to a press release on the findings.
Additional findings include:
- 91% agree great imagery has a clear positive impact across performance metrics.
- 89% said images have an emotional impact that is more important than the reviews, descriptions and other rational inputs used in purchase decisions.
- 87% said CGI and 3D image creation are necessary technologies to deliver their product visualization strategy.
“This research shows that as retailers evolve from physical stores to the digital sphere, the production process of product visuals requires new technology,” Nfinite founder and CEO Alexandre de Vigan said in the release. “Retailers shifting to 3D visuals over traditional photography will help deliver stronger visual e-commerce shopping akin to in-store experiences this holiday season. This year, allowing customers to have a more engaging virtual brand experience through interactive images rather than static photos will transform e-commerce outcomes.”
