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Retail Store Branding Made Easy with Internal 3D Rendering.
By Harry Wink, freelance writer.
Branding is the art and science of disseminating a principle within a target audience group. The best example is Volvo. For scores of years, their biggest and only selling point was that their cars were safe.
That was their brand principle. When you heard their name, saw their cars, saw their colors and saw their brand, you were supposed to think “Safe.” The company did so well at disseminating and programming this principle that when news stories broke of people dying in a Volvo crash, people were surprised enough to comment on the matter. History is littered with such examples.
For example, which companies do you think of when you hear, “30 minutes or your pizza is free” or “Just Do It.” This is the power of good branding. Whether you have several brand principles to promote, or you are just pushing one brand principle, here is how internal planning with 3D Rendering may help.
A Quick Side Note
This article is all about how you can use 3D rendering to plan out the interior of your store. However, 3D design and rendering is a pretty diverse and flexible tool. If you are keen on working on computer-generated designs, be aware that it can make branding easier. You can create computer-generated designs for your products and use VFX to demonstrate them or see inside them.
If you are forward-thinking, you can use 3D rendering designs to create AR (Augmented Reality) in store. You can even set up digital signs and run your 3D VFX adverts on them. Plus, you don’t even need high-tech computers to create your own designs. You can download free design software like Blender.org, and then use rendering services right here to process your designs. Don’t limit your 3D rendering experience to store planning alone.
Planning Your Store
With the use of 3D design, you can plan out an entire store interior. Plus, thanks to advances in how we generate designs, things like CAD can be used to measure your designs to the millimeter. In other words, you are not just creating a general appearance facsimile (like a drawing). Instead, you are creating more of a visually realized blueprint. This means you can plan your designs down to the tiniest details, including seeing how your furniture will fit because the rendered objects are exactly to scale.
Versatile and Flexible
Unlike a paper drawing, when you create your 3D-rendered design, you can make changes both quickly and very efficiently. For example, changing the color of the walls from a light orange to a slightly lighter orange can be done with the click of a button. On the other hand, if you want to shift a counter from one location to another, you can drag and drop it quite easily and quickly.
Getting Things To Scale
Again, to reiterate the point, you can create designs that are perfectly to scale. This means you can plan how you will arrange your fixtures and fittings right down to the millimeter. In seriousness, this can be done to such an extent that if the walls are off-kilter or the wallpaper is too thick, it will affect your end result. Obviously, these are extreme examples, but if you are having fixtures specially made and custom fitted, then getting the sizes right is very important.
A Photo-Realistic Result
When you create your designs using 3D design and rendering software, you can create a final result that is photo-realistic. This allows you to sell the idea to investors more easily. It also allows you to run your market research more smoothly and with better end results. It also means you can create augmented reality or virtual reality simulations so that people can walk through your store before it is created. Again, this allows you to test your branding and your marketing before you invest in the real-life fixtures, fittings and products.
