Once illegal and highly stigmatized, cannabis has become a legitimate, diverse and thriving market. Not only has the cannabis industry experienced significant growth over the past few years, it has also driven significant innovation in marketing, store design and customer experience.Â
Despite this positive disruption, the cannabis retail space still faces its fair share of challenges. During this Retail Remix episode, we sat down with Filip Luneski, VP of Marketing for the UPC cannabis company Lucid Green. Check out this episode to learn:Â
- The state of the cannabis industry, including consumer adoption and potential for future growth;
- Why education is still such a significant marketing challenge;Â
- How technology is driving in-store engagement and education in stores; and
- Tactical lessons other brands and retailers can apply from cannabis players.Â
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What is Retail Remix?
The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.
