Retail Remix | Staying Human in a Robot World: The Power of H2H Engagement

Retail Online Training



Retail Remix | Staying Human in a Robot World: The Power of H2H Engagement


















In today’s digital world, getting caught up in the constant need for online presence and engagement is easy. With the rise of always-on communication channels, leveraging every robot available to maintain a genuine connection with customers can be tempting. However, many successful brands recognize the importance of staying true to the Human-to-Human (H2H) engagement philosophy.

During this episode of Retail Remix, host Alicia Esposito chats with Tony Drockton, Founder and Chief Cheerleader of the premium leather accessories company Hammitt. Shortly after being attacked by robots, the group discusses Tony’s passion for the H2H engagement philosophy and how Hammitt leverages data to drive improved customer experiences and loyalty. Check out this episode to learn: 

  • How Hammitt makes technology invisible in the customer experience to create a seamless and enjoyable shopping experience;
  • Hammitt’s long-term vision for keeping customers engaged and passionate about the brand through their lifetime guarantee program;
  • The importance of connecting digital channels and data with in-store service and events to improve the overall customer journey; and
  • Tony’s journey to Hammitt and why he loves the industry.

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What is Retail Remix?

The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

All audio, artwork, episode descriptions and notes are property of Retail TouchPoints, for Retail Remix, and published with permission by Transistor, Inc.

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