TOMS was an early pioneer of the purpose-driven retail model. Although many know the brand for its one-for-one approach to charitable giving, the brand recently underwent a transformation that included rethinking its approach to social impact.
Show Notes
TOMS was an early pioneer of the purpose-driven retail model. Although many know the brand for its one-for-one approach to charitable giving, the brand recently underwent a transformation that included rethinking its approach to social impact. Â
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To get the scoop, we brought Amy Smith, who is the Chief Strategy & Impact Officer for TOMS, on the show. She shared how her role within the company has transformed with the brand’s evolution, and how she and the broader team have: Â
- Balanced mission and values with product innovation and strategic growth; Â
- Implemented new initiatives, including WEAR GOOD and TOMS 10×10, and lessons learned along the way; and Â
- Integrated customer and employee feedback into the model to ensure they’re addressing the issues that matter. Â
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What is Retail Remix?
The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.
