In this episode of Retail Remix, host Alicia Esposito chats with Asha Talwar Coco, CEO of Covey Skincare. Tune in to gain a deeper understanding of how Covey has tackled this challenge and discover actionable takeaways for your own business in this rapidly evolving industry. Listen to learn:
- How friends Emily DiDonato and Christina Garcia used their personal and professional lives to inspire the brand vision;
- Covey’s approach to brand storytelling and how it influences all stages of the funnel;Â
- How Covey actively involves its community, or “flock,” through social media and user-generated content; and
- Covey’s playbook for growth and expansion and how different distribution channels will play a role.Â
RELATED LINKS
What is Retail Remix?
The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.
