Digital channels and platforms make it easier for brand leaders to create and amplify stories at scale. However, many retail executives have learned that despite its power, digital can never replace the distinct value of physical environments.
That’s why brands like Adidas, Converse, The North Face and Vans have tapped Starch Creative, a creative agency that specializes in bringing compelling brands into physical spaces. During this episode of Retail Remix, CEO Brandon Ball weighs in on:
- How brand leaders are developing brick-and-mortar objectives and establishing measures of success;
- Why brick-and-mortar stores have evolved from commerce destinations into community spaces;
- How brands can effectively bring powerful digital stories into physical stores to create unified customer experiences.
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What is Retail Remix?
The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.
