Starting as a pop-up sensation, the Museum of Ice Cream quickly captured the hearts and minds of visitors. It also left an indelible mark on the retail landscape and has become a model for experiential retail. But what made it such a splash? Was it the innovative model, the creative marketing approach or something else entirely?
During this Retail Remix episode, Alicia Esposito chats with Manish Vora, Co-founder of the Museum of Ice Cream. The pair discuss how this extraordinary concept evolved from a temporary installation to a permanent fixture, captivating audiences and fostering community worldwide. Tune in to learn:
- Why The Museum of Ice Cream serves as a model for retailers looking to create immersive and experiential environments;
- How psychology and cognitive science have influenced the design and experience of the museum; and
- How the Museum of Ice Cream measures success and informs the expansion process, while also considering local tastes, customs and cultural nuances.
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What is Retail Remix?
The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.