Although generative AI has the power to shake up all retail functions, early use cases and success stories suggest that marketing, content and ecommerce teams have the most to gain. These teams are feeling more pressure to create relevant, impactful and on-brand content. Gen AI will allow them to accomplish all of this — and at scale. During this episode of Retail Remix, Alicia Esposito explores the opportunities for brands and retailers with Michelle Bacharach, Co-founder and CEO of FindMine. They discuss:
- How Gen AI can support the creative process, from ideation to execution;
- Tips for balancing the efficiency and automation of Gen AI with the need for creative, high-touch branded content; and
- How the rise of Gen AI will influence the way brands build, empower and inspire teams across business functions.
RELATED LINKS
- Learn more about FindMine
- Explore the latest in Gen AI trends and use cases on Retail TouchPoints
- Read our multi-part series on AI use cases
What is Retail Remix?
The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.
