During this episode of Retail Remix, host Alicia Esposito chats with Elisabeth Rommel, General Manager of Global Advertising Growth at eBay. The pair chat about Elisabeth’s unique history in the industry, lessons learned, best practices and insights to help you navigate the ever-evolving advertising world. Check out this episode to get insights on:Â
- How eBay is tracking (and responding to) evolving consumer needs via its marketplace;Â
- The evolving advertising landscape, and how brands can use data to fine-tune their investments;Â
- How the advertising arm of eBay is helping drive shopper and seller growth through various advertising offerings.
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What is Retail Remix?
The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.
