Expanding your brand into a new market or category can be tricky. How much should you innovate and expand upon what you already do? What do customers expect from such an experience? Rick Gomez, EVP and Chief Food & Beverage Officer at Target, played a crucial role in transforming the retailer’s identity from a typical retailer with limited food and grocery options to a comprehensive grocery store.Â
Last summer, at the Retail Innovation Conference & Expo in Chicago, Rick shared a behind-the-scenes look at how Target approaches innovation and growth to give customers what they want and expect from their shopping experiences.
During this episode of Retail Remix, we give you exclusive access to Rick’s session to learn how he and his team helped transform the retail giant from a typical chain of stores into a one-stop destination for shoppers’ culinary needs. Listen to learn:Â
- How Target uses data and digital tools to innovate;
- How to show up in new markets in a unique way;
- Ways to create powerful, personalized moments; and
- Industry trends Rick is excited about and considering to drive future growth.
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What is Retail Remix?
The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.
