McDonald’s customers are opting for value menu items and ordering fewer items overall to save money, according to executives. Some households with incomes of $45,000 or less are “trading down” from premium to core and value items, while customers on incomes under $100,000 are switching to McDonald’s from full-service restaurants to save money while still enjoying the treat of eating out. Despite the challenging macro environment and rising costs, McDonald’s reported a 14% increase in total revenues to nearly $6.5 billion in the quarter to June 30, with its new value offers contributing to strong sales performance in certain markets.