In the battle of Saks vs. customers, vendors and Dallas — Nordstrom wins

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For the last several months Saks Global has vexed customers, suppliers and the city of Dallas, if not the whole state of Texas. Saks executives appear to be at war with civic leaders in Dallas who scrambled to solve a lease issue they had blamed for the closure of the beloved Neiman Marcus flagship; with vendors who haven’t been paid, yet risk losing their standing if they refuse to ship inventory; and with customers who complain of dismal service. 

In doing so the company, formed at the end of last year when Saks parent HBC acquired Neiman Marcus and Bergdorf Goodman for $2.7 billion, is flirting with handing over market share to its rivals.

“As Saks digests its Neiman Marcus acquisition, which closed in December, it could continue losing sales to peers including Bloomingdale’s and Nordstrom, particularly as some vendors still wait for payments on shipments made since 2023, with plans to pay the overdue balances over 12 months,” Bloomberg Intelligence Senior Industry Analyst Mary Ross Gilbert said in a Feb. 24 research note.

Of those two department stores, Nordstrom is especially primed to pick up customers and sales from Saks Global retailers, say analysts, including Gilbert and Thomaï Serdari, a luxury branding strategist who teaches at New York University’s Stern School of Business.

This is partly due to its size: As of year’s end, Nordstrom runs 92 full-line department stores and 277 off-price Rack stores, while Macy’s Inc. runs 32 full-line Bloomingdale’s department stores, 23 Bloomingdale’s outlets and four Bloomie’s small-format stores.

However, Nordstrom’s advantages are not only about store count, but also strength in merchandising and customer service, Gilbert and Serdari said. Its impending escape from the glare of Wall Street, following a $6.25 billion take-private deal forged by members of the founding family and Mexican department store conglomerate El Puerto de Liverpool, will likely free the company to innovate further.

“Management now seems to be making investments and correcting past mistakes in a way that they weren’t last year,” GlobalData Managing Director Neil Saunders said in emailed comments. “The focus on deepening customer understanding and styling is also evident in the recent appointment of Catherine Bloom. The privatization of the business may have acted as a catalyst for all this, but it bodes well as Nordstrom embarks on the next stage of its journey under new ownership.”

Relationship status

In fact, Nordstrom’s capacity to take on Saks Global is neatly reflected in the hire of former Neiman Marcus personal stylist Bloom for a new role, director of luxury styling, Gilbert and Serdari agree.

“The stylists are really key,” Gilbert said by video conference. “If you look at the metrics that Neiman Marcus has disclosed, they’ve said their top 2% of customers comprise 40% of the business. That’s huge. Well, what percent of that 40% just went away with Bloom? And she’s known to cater to a lot of celebrities and high-end clients.”

“So Bloom is now at Nordstrom, and that’s a big thing,” she said.

Nordstrom is taking advantage of Bloom’s roots in Los Angeles — she was previously based at Neiman Marcus’s store in Beverly Hills — and also experimenting with a storefront model it could replicate in other cities, according to Serdari. Its Melrose Place Local store will be a dedicated storefront dubbed Catherine Bloom for Nordstrom, and she will participate in buying trips.

As Nordstrom woos Neiman Marcus’ best customers, Saks Fifth Avenue, and now Saks Global, is irritating suppliers and customers alike.

Many of Saks’ vendor relationships have frayed to the point of damaging its inventory flow, a monthslong problem that has continued into this year. Perhaps most galling to loyal Saks Fifth Avenue customers are breakdowns in customer service, especially extremely long refund delays or even rejected returns of unused items. Some complaints have gone viral on social media.

@caitkiernan PART 2: An update on my nightmare shopping experience at @Saks Fifth Avenue #saksfifthavenue #saks #badshoppingexperience #amanu #shoeshopping #greenscreen @@Caitkiernan ♬ original sound – @Caitkiernan

“The customer comes first, you do everything around the customer. Here, they’re not treating their vendor partners right, or their customer,” Gilbert said. “And then you’ve got Nordstrom. Nordstrom is known for service. They treat their vendors right, and they treat their customers right.”

Saks could come back from this tarnishing of what had been a top-notch luxury brand, but that may require a change in leadership, Gilbert said.

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