How TikToK and Gen Z influence the world of commerce

Jul 27, 2022

In Episode #14 of Kantar’s Retail Sound Bites, hosts Barry
Thomas, senior retail thought leader, and Rachel Dalton, head of
retail insights, discuss the power of Gen Z and social media
powerhouse TikTok.  

Also, get timely news and notes in retail on the Nike Style,
Domino’s delivery woes, Target expanding delivery hubs, and
more. 

This episode also features Kelsey Arnold, head of partnerships,
and Lauren Hector, vice president of marketing services, both of
Kyra Media, who provide expert insights into the world of social
media marketing and next-gen consumers.

Have a topic you would like to see us cover? Share your request
by emailing Switchon@kantar.com. 

Barry’s contact information:
barry.thomas@kantar.com
Barry’s
LinkedIn

Rachel’s contact information:
rachel.dalton@kantar.com
Rachel’s
LinkedIn