WiggleCRC, an online retailer of specialist cycling, running and swimming apparel accessorites, is deploying a retail analytics solution from Logic to drive insight-driven marketing, e-commerce, supply chain management and marketing.
The Logic team served as lead consultant and integrator on the project which includes Robling’s retail data-as-a-service and its Snowflake Data Cloud as well as Looker’s business intelligence and data visualization technology.
The U.K.-based retailer views data and intelligence as critical to success in driving revenue and market expansion, according to a press release.
“Logic’s flexibility, commitment and experience were invaluable to Wiggle as we sought to create a scalable foundation to provide key insights to our team across all business areas,” Graham Joslin, Wiggle’s CIO, said in the release.
With its new data platform, Wiggle has the insights and data needed to elevate customer experiences, increase sales, reach new markets and maximize returns on inventory investments.
