Jan 22, 2024
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
First impressions count! When new customers come into
your retail shop, what is the first thing they notice? It’s likely
they first notice NOT the prices of your pieces, but rather the
beautiful displays, your awesome branding, and the way your shop
makes them FEEL.
We want our shops to be memorable. In this episode of
the podcast, I’m chatting about the importance of first impressions
and specific ways you can make your customers’ experiences in your
shop memorable. This will keep them coming back again and again and
talking about you to their friends. Let’s dive in!
Three things I’ll touch on (some may surprise
you!):
1. The 5 senses in your shop
2. Training your staff
3. Having the right inventory to reflect your
brand
This week’s podcast is sponsored by our friends at
Stitchcraft Marketing
Looking for some help with social media and content
creation? My friend Leanne can help! Her business, Stitchcraft Marketing, is a
niche marketing agency specializing in social media and content
creation for wholesale and retail businesses in the soft craft
industries. After you’ve listened to our chat on Episode 160 of the Creative
Shop Talk Podcast, reach out and see what she and her team can
offer that can help you grow your business in 2024.
How is your 2024 planning going? Are you prepared for
your best retail year ever? If you think you might need some
help, join us in the Retailer’s Inner
Circle! We are a casual, positive group of likeminded
retailers who are constantly trying new things and supporting each
other along the way. Also, if you join now, you’ll get a free
30-minute one-on-one coaching session with me! This bonus
doesn’t last long, so if you were on the fence before, now is the
time to join. See you
inside!
Related podcasts we think you’ll like:
Episode
96: Before You Pay for Ads: Do These Three Things
Episode
141: Are You Running the Store of Your Dreams?
Episode 144:
How to Create a Customer Journey Map
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy, a small
business coach and founder of the
Retailer’s Inner Circle, where I help other independent shop
owners learn how to gain the right business skillsets to see more
profits, paychecks, and joy as they navigate running their retail
business.
Through online classes, business coaching programs,
speaking, and a top-ranked podcast,
I’ve helped hundreds of retailers around the globe reclaim their
dream and see the success they want from their beautiful shops. My
signature private coaching community, The
Retailer’s Inner Circle, has helped retailers around the world
build their retail business skill sets and confidence.
I am proud to have been featured in several major
publications, including my own business column in What Women Create
magazine. I have been
privileged to be a guest on top-ranked podcasts
and sought-after as a guest speaker and teacher for several brands,
associations, and communities that are passionate about the success
of independent retailers.
When I’m not coaching, you will find me either DIYing
and renovating my very imperfect old crooked cottage by the sea in
the UNESCO World Heritage town of Lunenburg, NS, or blogging about
our travel and RVing adventures and the weird fun things we get up
to in our coastal village. I’d love to invite you to check out one
of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s
Inner Circle – Join Wendy inside the best retailer’s
community
Wendysources for shop
owners
Hang out and connect
with Wendy on IG
All
of Wendy’s programs and services for shop owners can be found
HERE.
Subscribe & Review in
iTunes
Are
you subscribed to my podcast? If you’re not, I’d love you to
consider it. Subscribing means you won’t miss an episode!
Click here to subscribe to iTunes!
If you want to be more of
a rockstar, I’d love it if you could leave a review over on iTunes
as well. Those reviews help other retailers find my podcast
and they’re also fun for me to go in and read.
Just click here to review, select
“Ratings and Reviews” and “Write a Review” and let me know what
your favorite part of the podcast is. So grateful for you! Thank
you!
