May 22, 2023
With host retail coach Wendy Batten
https://wendybatten.com/158/
Isn’t it flattering and exciting when customers make a
day around visiting your shop!? Doesn’t it make you a little teary
when people make visiting your shop a special event!? Today we’re
talking about how to build that business that attracts all of the
customers for all the right reasons.
It’s time to widen the net and become THE destination shop!
We have the opportunity to not just sell things, but truly create
an experience for people and make them feel something. And this
should be at the top of your list, and in order to make it happen,
you have to know your ideal customer.
We discuss so many ideas in this episode on HOW you can get your
customers excited to come in and experience your shop. Whether you
own a bookstore, a vintage shop, a home decor store, a jewelry
store, or a paint store – we’ve got you covered.
So, are you asking yourself the following questions…?
*What is something your ideal customer would love?
*What is it that your customers don’t love?
*Are you building a community?
*Are you creating an EXPERIENCE?
Overall, it’s all about trust, community, being 100% yourself, and
intentional planning. None of this happens by accident. Let’s dive
in and not just focus on our great inventory, but focus on
expanding our customer footprint and becoming the beautiful
business and attraction you were meant to be.
Let’s keep our shops enjoyable not only for our customers, but for
us as well!
Related podcasts we think you’ll like:
Episode
156: 6 Proven Ways to Improve Your Shop’s Merchandising
Episode
143: How to Plan and Host Successful Events in Your Shop
Episode
107: Turn Browsers into Buyers
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy, a small
business coach and founder of the
Retailer’s Inner Circle, where I help other independent shop
owners learn how to gain the right business skillsets to see more
profits, paychecks, and joy as they navigate running their retail
business.
Through online classes, business coaching programs,
speaking, and a top-ranked podcast,
I’ve helped hundreds of retailers around the globe reclaim their
dream and see the success they want from their beautiful shops. My
signature private coaching community, The
Retailer’s Inner Circle, has helped retailers around the world
build their retail business skill sets and confidence.
I am proud to have been featured in several major
publications, including my own business column in What Women Create
magazine. I have been privileged to be a guest on top-ranked
podcasts and sought-after as a guest speaker and teacher for
several brands, associations, and communities that are passionate
about the success of independent retailers.
When I’m not coaching, you will find me either DIYing
and renovating my very imperfect old crooked cottage by the sea in
the UNESCO World Heritage town of Lunenburg, NS, or blogging about
our travel and RVing adventures and the weird fun things we get up
to in our coastal village. I’d love to invite you to check out one
of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s
Inner Circle – Join Wendy inside the best retailer’s
community
Wendy’s FREE Resources
for shop owners
Hang out and connect
with Wendy on IG
All of Wendy’s programs and services for shop owners
can be found HERE.
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