The Story Behind Verizon’s Ambition to Become a ‘Local Community Brand’
Given its primary role as a telecommunications provider, it can be easy to overlook the fact that Verizon also is one of the most ubiquitous […]
Exploring the Factors Preventing Retailers From Optimizing Loading and Routing
Retail logistics optimization has become a significant factor in maintaining a competitive edge. However, many retailers struggle to effectively implement artificial intelligence (AI) and software […]
How Cozy Earth Uses Personalized Marketing to Cozy Up to Customers
The Cozy Earth brand aims to exude what its name implies — coziness. According to Chief Marketing Officer George Davis, the brand’s positioning “is rooted […]
Empathy Earns Devotion for Retailers
We can see the future. You probably can see it too: technology. However, as artificial intelligence and other advances open new possibilities for building brand […]
Meet The TRE: Barney Stacher
By: Barney Stacher Get to know RETHINK Retail’s Top Retail Experts through the “Meet the TRE” Q&A series! Dive in to learn about a member of the […]
CEO Interview: Why Brick-and-Mortar is Key to Kendra Scott’s Future Growth
For the past 10+ years, CEO Tom Nolan has helped actualize the mission of Kendra Scott — to create a brand that tapped into philanthropic […]
The Future of Buying Software?
Phillip: [00:00:04] Hello, and welcome to Future Commerce, a podcast at the intersection of culture and commerce. I’m Phillip. Brian: [00:01:48] I’m Brian. Phillip: [00:01:50] […]
Beyond Ads: The Rise of Retail Media into a $293B Industry
What if your shopping cart could tell brands exactly what you wanted—before you even knew? That’s the power of retail media networks (RMNs), and it’s […]
Walmart’s Latest ‘Adaptive Retail’ Adventure: Immersive Gaming + Commerce
Last summer, Walmart executives coined a term to describe retail’s new era: “Adaptive Retail.” Simply put, Adaptive Retail is any commerce experience that brings consumers […]
Athleisure Faceoff: How Lululemon, Vuori, Alo and Fabletics are Making Their Case to Consumers
For decades the world of sports apparel was dominated by a few big names — Nike, Adidas, Puma — with newer upstarts like Under Armour […]