Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile and driving sales, especially among younger generations […]
Envision stepping into a store that seamlessly adjusts to your preferences with every visit. The shelves reorganize based on your past purchases, the lighting adjusts […]
The retail industry has been quick to embrace new technologies for customer engagement – especially during the pandemic, when the shift from brick-and-mortar to online […]
Ever since Amazon.com debuted the “apparel” tab featuring items from a grand total of 35 sellers, marketplaces have been hailed as an invaluable way for […]
Cybercriminals are increasingly employing social engineering tactics to catch people when they’re exercising what psychologist Daniel Kahneman calls “System 1” thinking: A mode of cognitive processing […]
As we emerge from the upheaval of the past year, brands face a daunting challenge: forging meaningful connections with customers in a volatile and shifting […]
For brands, the Super Bowl has become more than just an annual sporting event — the Big Game is now a big moment for brands […]
Phillip: [00:00:01] Hello, and welcome to Future Commerce podcast at the intersection of culture and commerce. I’m Phillip. Brian: [00:01:54] I’m Brian. Phillip: [00:01:55] And […]
The power of social media in ecommerce is palpable. Shares, recommendations and actual transactions on channels like Instagram and TikTok are indispensable ways to build […]
When building a house, you start with a blueprint. Similarly, creating a meaningful customer experience begins with a map — a tool to visualize the […]
