How Patagonia’s repairs program drives loyalty and customer advocacy
Listen to the article 7 min This audio is auto-generated. Please let us know if you have feedback. Most retailers want customers to buy more […]
Five key trends shaping the future of retail media in 2025
The retail media landscape is exploding. Few topics in retail have garnered as much attention in recent years, and the growth shows no signs of […]
The Shortcomings of AI in Customer Service
Ernst Lubitsch’s The Shop Around the Corner was released in 1940, starring Margaret Sullavan and Jimmy Stewart. Decades later, in 1998, filmmaker Nora Ephron adapted […]
How the Rise of Streaming is Democratizing TV Advertising
As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting for one in […]
How to leverage AI-driven tools for more effective retail planning
Here’s why and how retailers should leverage AI tools to improve efficiency and accuracy, streamline retail planning, and ultimately gain a competitive advantage. Effective retail […]
Department Stores at the Crossroads of American Connection
Every day I read another ‘expert’ declaring department stores dead. But here’s the truth: the model isn’t failing – these brands are failing themselves. If […]
How retailers can build consumer trust by engaging the ‘Five Frames of Mind’
With our lives increasingly pushed and shaped by digital convenience, productivity and efficiency, the role of physical retail has also transcended simple transactions. Today’s stores […]
How AI Overviews are Reshaping the Consumer Journey in 2025
With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital marketing funnel from search to consideration to […]
Deconstructing the Black Box of Marketing
Across industries, from finance to healthcare, the term “black box” universally denotes complex models shrouded in mystery. Marketing is no exception, with artificial intelligence-fueled campaigns […]
At the Watercooler with Johanna Hinkle, product lead at Toshiba’s Innovation & Incubation Center | At The Watercooler
Johanna Hinkle, director of portfolio management, at the Innovation & Incubation Center for Toshiba Global Commerce Solutions, discusses her career path, industry trends and personal […]