Asos has relaunched its Insider influencer programme as part of its updated strategy aimed to reconnect the business with its roots of “bringing the most relevant fashion product to consumers”.
The programme, which was previously wound down in 2020 amid covid-19, brings together a group of “style enthusiasts” from the retailer to offer customers beauty, fashion, and style advice across social channels.
The fashion giant said its 36 Insiders, who work across various departments within the business, have been selected “based on their strong sense of individual style and identity, love for fashion, and knowledge of fashion trends”.
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They will be tasked with curating fashion picks, providing inspiration and sharing style tips with customers with the aim of building “authentic connections with 20-something communities”.
The business added that its Insiders can also support other marketing activities, such as becoming the face of campaigns delivered together with its brand partners through the Asos Media Group.
Senior customer director Dan Elton said: “We’re so excited to be bringing back Asos Insiders and to be giving our customers a glimpse behind the curtain at Asos.
“As a business we’re packed full of fashion and style enthusiasts that love the brand and love shopping on Asos, and we think there’s no-one better to help us create deep and authentic connections with our customers than our very own Asosers.”
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